There are at least three other cases currently pending before the California Labor Commissioner (Department of Labor Standards Enforcement) that offer a simultaneous threat to independent contractor status. Don’t despair yet — there might be sunshine o… Continue reading
In this monthly advice column, the Marketing Mastermind answers three burning questions. This month’s topic: leveraging the media. Find out how effective media outreach can make you the bonafide real estate aficionado in your area from PR expert Christ… Continue reading
An online survey conducted by Wakefield Research — said to be the first to examine the link between high rents and the ability to pay medical bills — found that more than half of all renters delay seeking medical care because they can’t afford it after… Continue reading
A few years ago, a real estate veteran allegedly wore a hat with the number “40” emblazoned on the crown, which was his purported ranking on the Stefan Swanepoel 200 Power List. Continue reading
Because you’re running your own business, it’s even more important to balance all of your talents and cognizantly incorporate good marketing in your day-to-day tasks — regardless of your experience level or what’s happening in the market as a whole. He… Continue reading
Who is your ideal client? Everyone, right? Wrong. Here’s why honing in on your target audience is crucial to killing it in your market and how to make sure you’re doing it right. Continue reading
Between Zillow’s powerful grasp over the start of the consumer homebuying journey and the relative ease of instant online offers, it’s no question that the listing powerhouse can dominate this new frontier of buying and selling. Continue reading
Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they sit down with real estate coach Tom Ferry to discuss building a business, work-life balance and how he’d build a brokerage (not that … Continue reading
Do you need a coach? The answer lies within you and your needs. A coach doesn’t have to be a paid coach; it could be a mentor, a confidant or a person you hire. As long as you work with a pro, your business will improve in these aspects. Continue reading
If you haven’t heard of snow plow parents, they are defined as parents who clear away obstacles — similar to how a plow clears snow off the street — to ensure that their children don’t have to deal with frustrations or failures. Here’s what I’ve learne… Continue reading