‘That’s a hard pass’: 6 times agents should say no

Do you have an overpriced listing where the seller refuses to face reality? Do you have too many commitments and not enough time? Strengthening your “no” muscle can help you avoid trouble as well as enhance your image as a trustworthy individual. Continue reading

The Real Word: Agents react to Gary Vaynerchuk’s comments

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, from Tom Ferry’s reaction to the Twittersphere’s, they talk out different perspectives on Gary Vaynerchuk’s interview.  Continue reading

Who should attend home inspections?

Property inspections are like the final stitch in a bespoke suit. If done properly, it keeps the sum of its parts intact. If done poorly, it begins to unravel, and the whole thing falls apart. And the tailor is always there for the final fitting. Continue reading

This indie broker’s top 5 ICNY takeaways

From iBuyers and disruptors to niches and relationships — and everything in between — Inman Connect New York 2019 covered every hot real estate topic under the sun. Here are one indie broker’s top five takeaways from the event. Continue reading

4 MLS mistakes that can kill your listing’s appeal

To make your listings pop on the MLS, you’ll want to avoid the common mistakes that are instant turnoffs and send perusers on to the next listing. Here are four seemingly small, but truly impactful, MLS mistakes you should avoid at all costs. Continue reading

5 immutable laws of real estate

You’ve probably heard of Newton’s laws of motion, the laws of thermodynamics and Murphy’s law, but do you know what the laws of real estate are? Jay Thompson outlines these unyielding truths that agents will fully relate to here. Continue reading

What can we learn from the most expensive sale in the US?

David Friedman, co-founder of WealthQuotient, talks through the recent $238 million Central Park South Penthouse purchase by hedge fund magnate and founder of Citadel, Ken Griffin, and what we can learn about ultra-high-net-worth individuals. Continue reading

4 tips for revamping your listing presentation for today’s sellers

Most seller’s agents don’t know exactly why they were chosen as the listing agent — and they don’t ask — so they end up using the same listing presentation year after year. If you are in need of a listing presentation refresh, use these four savvy and … Continue reading

Dear Marketing Mastermind: Should I use exclamation points in my marketing?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: listing marketing. Want to reach out to local homeowners and then effectively list the… Continue reading