Tag Archives: real estate advertising

How to spy on your real estate competitors (to improve your ads)

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It’s OK to spy on your real estate competitors, Josh Ries writes, not to copy what they do, but to understand how to differentiate your message. Continue reading →

CoStar says Zillow ‘always ready to play the victim’ in latest response

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CoStar Group has filed an opposition letter in response to Zillow signaling its forthcoming filing of a motion to dismiss in a lawsuit over CoStar-copyrighted images. Continue reading →

Does your advertising paint a true picture?

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In real estate, transparency should matter. However, there’s a lot of self-promotional marketing in the industry that falls firmly in the gray areas between truth and fiction and along the seams between black and white. Continue reading →

Ylopo announces new video marketing product DyVA at ICNY

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After a year that saw revenue more than double, digital marketing company Ylopo announces the launch of DyVa to automate video creation and advertising for agents at Inman Connect New York. Continue reading →

Ylopo announces new video marketing product DyVA at ICNY

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After a year that saw revenue more than double, digital marketing company Ylopo announces the launch of DyVa to automate video creation and advertising for agents at Inman Connect New York. Continue reading →

A vendor’s roadmap to reach agents and brokers

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Here on Inman.com, top real estate professionals find guidance and best practices to reach their target market. One of the evergreen precepts of a smart marketing strategy is to take a multi-channel approach, adjusting the message and the means to fit … Continue reading →

EXp Realty agent axed over offensive mayoral election ad

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EXp managing broker Craig Schaid posted an ad offering to sell homes for residents upset with the election of Montgomery’s first black mayor. Continue reading →

The unique loan program (and creative marketing) that drives home sales

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With home prices at record highs, what are today’s 20- and 30-year-olds most interested in? Considering that Gen Z and millennials account for 55% of HGTV’s audience, fixer upper properties are a good bet. Continue reading →

Email marketing isn’t dead. But how you use it might be.

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Every time industry pundits from across verticals proclaim that the inbox is on the outs, research says otherwise. That’s because email marketers do what any business, channel, or even lifeform must do to survive: they evolve. Continue reading →