Why every real estate agent needs a signature candle

Troy Palmquist has used custom scented candles throughout his real estate career. Here’s why a private-label scent can become one of the most effective branding tools in an agent’s arsenal. Continue reading

How to become the agent AI recommends in your market

Adjust to the new rules of search when you optimize your online footprint for the way AI recognizes and recommends professionals, Jimmy Burgess writes. Continue reading

3 practical ways agents can win on social media right now

Consistent, authentic content — not perfection — is the key to building trust, engagement and visibility on social media. Continue reading