$10M in sales from Instagram: Steal from this agent’s playbook

Whether you’re brand new to Instagram or have been using it a while, if you adopt North Carolina agent Heidi Harris’ steps for yourself, you’ll grow your number of followers, and your business will grow along with it. Continue reading

How to select the right partners for franchising

Expanding into new markets through franchise partners is an exciting opportunity for any business — but it’s also one that takes a lot of planning. Here’s what to think about when picking your partners. Continue reading

New to real estate? 5 key career decisions that’ll set you up right

With so many real estate agents calling it quits within the first couple of years, those early-career decisions can prove to be vital in setting you up for long-term success. Here are a few areas all newbies need to focus on. Continue reading

Vast majority of real estate listings lack good visuals: Study

Most U.S. listings don’t include a virtual tour or floor plan and don’t use best practices in professional photography, according to a new study released Thursday. Continue reading

Nearly two-thirds of buyers say it’s a ‘bad time’ to buy a home

Booming home price growth and dwindling inventory has negatively impacted buyer sentiment, according to Fannie Mae’s latest Home Purchase Sentiment Index. Continue reading

Price cuts, while rare in this market, often lead to greater profit: Zillow

The number of sellers who choose to cut their listing price has dropped by a third over the last year, but a Zillow report found that if the price is dropped at the right time, sellers can net $15,000 over ask. Continue reading

Executive assistant or operations manager: Is it the right fit?

Exploring your career options in real estate outside of a traditional agent path? Here’s what you should know about about two key administrative and operational positions: the executive assistant and operations manager. Continue reading

7 strategies for winning a bidding war

Remember that in a hot market like this, building a relationship with the agent can make a difference between your offer and the other 10 or so on the table. Here’s how to stand out. Continue reading