Desperately seeking an AI bestie? How to protect your professional image from AI companion risks

Adopt these practices to harness the potential benefits of AI tools while proactively protecting your invaluable professional persona from the array of privacy and security dangers. Continue reading

Be protective, proactive and prepared when working with celebrity clients

In Part 4 of her five-part series, Cara Ameer offers strategies for providing high-level care that’s specific to the requirements of high-profile clients. Continue reading

NAR notches a legal win after judge tosses ‘3-way agreement’ lawsuit

The judgment is good news for NAR, which is facing legal challenges in various states across the country over similar allegations that take issue with the three-way agreement. Continue reading

Higher rates aren’t stopping homebuyers from bargain hunting

Purchase loan requests are up 3 percent from a week ago and 22 percent from last year even as mortgage rates climb to highest level in four weeks, Mortgage Bankers Association survey shows. Continue reading

Mr. Cooper is ‘firing on all cylinders’ going into merger with Rocket

CEO Jay Bray says the loan servicing giant intends to “hit the ground running” when it merges with Rocket Companies later this year after turning a $198 million Q2 profit. Continue reading

Meet Lucy, an AI assistant that’s ‘all about empowering’ agents

Rechat wants agents to lean on AI like Lucy to improve their value proposition to consumers and make better use of the powerful tools software companies are building for them Continue reading

Inventory’s up, but buyers aren’t biting as June sales slide again

Existing-home sales declined by 2.7 percent from May 2025 but held steady compared to one year ago. Mortgage rates and high home prices continue to dissuade potential buyers. Continue reading

It’s not all about the money: The savvy agent’s guide to working with athletes and celebrities

In Part 3 of her five-part series, Cara Ameer provides insight on the financial realities of working with high-profile clients and trusted members of their entourage. Continue reading

Instant gratification is destroying your business. Here’s how to avoid the distraction trap

Learn to lock in the necessary behaviors required to build your business, team leader Carl Medford writes, repeat them constantly, avoid pleasurable distractions and reap the rewards. Continue reading

The leadership playbook: Stay ahead in a fast-moving market

In hypercompetitive, low inventory markets, brokerage President Jack Gross writes, success boils down to a few key principles: innovation, adaptability, a return to fundamentals and a commitment to agent education. Continue reading