7 reasons agents are failing (and how to avoid their mistakes)

The current real estate market separates the best from the rest. Jimmy Burgess shares how to avoid the biggest mistakes agents are making right now. Continue reading

LISTEN: It’s not too late to advocate for affordable housing

Have we reached the point of no return when it comes to affordable housing? Dr. Lee Davenport and her guest, Georgia State University’s Dr. Dan Immergluck, discuss the peril and possibilities. Continue reading

3 things Netflix, Airbnb and Google do (that most leaders don’t)

Good leadership is often the difference between a thriving business and a failing one. A great leader cares about their people and prioritizes their needs to ensure a happy and productive work environment. Continue reading

‘Do I need to disclose?’ Even more queries ChatGPT can’t answer

ChatGPT can be a useful tool, but it spits out a lot of bad advice, writes Bernice Ross. In Part Two of the series, find out what seller information the AI gets wrong. Continue reading

How bad is it? The worst website mistakes (and how to avoid them)

From outdated designs to lackluster content, these errors can significantly impact your business. But with some insight on how bad each mistake really is, you can avoid the worst ones and create a website that’s an asset for your business. Continue reading

8 critical traits that separate great real estate leaders from the rest

Leadership is not an inherent quality; it can be learned and constantly improved, according to PLACE’s Ben Kinney and Brian Gubernick. Team leader Carl Medford outlines the eight qualities they’ve identified as leadership game-changers. Continue reading

‘How’s the neighborhood?’ 5 buyer queries ChatGPT gets really wrong

AI is useful, but it’s far from perfect. Here are five common questions buyer clients ask agents, incorrect responses from ChatGPT, plus the correct response agents should use to avoid litigation. Continue reading