16 incentives that may help sellers move their homes this fall

If you have listings left over from the slow spring and summer selling season, today’s lower interest rates may offer a boost. Carl Medford shares strategies to help get those homes sold as autumn arrives. Continue reading

Boost your local SEO with unique, community-specific content

Forget trying to compete with the big national names. Focus on local, community-specific SEO to stand out in online searches, David Marden writes. Continue reading

Mom-and-pop flippers make the dream of homeownership a reality

Small real estate investors have a role to play in improving affordability and inventory, trainer Bernice Ross writes, and can be a key part of growing your real estate business. Continue reading

6 business basics every real estate agent must learn

Running a successful business isn’t just about the big things, coach Verl Workman writes. Often, it’s about the small, incremental habits that add up over time. Continue reading

12 key steps for creating confident and effective buyer consultations

With buyer-broker agreements now standard operating procedure, team leader Carl Medford writes, a mandatory buyer consultation should be standard practice for any buyer’s agent. Continue reading

Mindfulness is the new secret weapon for real estate pros

Real estate professionals who embrace mindfulness now, Aaron Hendon writes, can gain an edge over their competition by staying calm under pressure, making better decisions and connecting more deeply with clients. Continue reading

5 steps to crafting a winning buyer presentation

Better communication and better expectation-setting: that’s what a well-developed buyer presentation can create for you and your clients, broker Joseph Santini writes. Continue reading

How to create marketing that makes the phone ring

Great marketing uses a framework that naturally grabs the prospect’s attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes. Continue reading

Is that big Fed rate cut a cure-all for the mopey market? The Download

With this week’s half-percent rate cut from the Federal Reserve, agents are hoping sellers will finally get off the fence and loosen up some inventory to get the market moving. Continue reading