What’s happening in today’s luxury real estate market?

A luxury real estate broker shares his take on the market, what he’s seeing in his neck of the woods, plus how he’s pivoting his focus to get more sellers. Continue reading

The handwritten note how-to every real estate agent needs

Here, you’ll find the elements of a quality handwritten note and how to easily format them using examples — plus five common real estate scenarios and the templates you’ll want to steal over and over again to show your gratitude. Continue reading

The Real Word: What the DOJ-NAR battle means for agents

In this edition of The Real Word, Byron Lazine and Nicole White discuss the DOJ withdrawing its settlement offer to NAR, the first state in the U.S. to ban homebuyer love letters, and a study that shows what the majority of real estate listings are lac… Continue reading

Real (Estate) Talk: 7 essential steps in the anti-racist pro’s journey

Acknowledgment is a much-needed first step — but it’s only the beginning. For people of color to experience a greater sense of equity, inclusion and justice in diversity work, these steps are vital to a sense of community wholeness. Continue reading

It’s a jungle out there: 4 tips for mentally preparing buyers

From coaching buyers on how to best present an offer to instilling trust in the process, mentally preparing buyers on what to expect is one of the most crucial jobs an agent will have throughout a client’s journey. Continue reading

The smart agent’s guide to building relationships now

Here, Inman contributor Jimmy Burgess will show you how to launch your marketing efforts inexpensively and build those lifetime relationships using the most convenient, time-saving tools. Plus, he’ll arm you with a solid strategy that generated him $11… Continue reading

Still not making video? 4 excuses holding you back

Although personal videos are easy and cheap to create, a lot of agents still shy away from them. Here are a few excuses you might be using to avoid the camera and what you can do to overcome them. Continue reading

When information is readily available, what’s an agent’s value?

In today’s information era, you should stop trying to compete with Google, and instead, showcase your experiential knowledge, principles and competency. That’s what will truly set you apart. Continue reading

Here’s one simple thing new agents can do to avoid trouble

Know where the line is between excellent customer service and getting into areas that are beyond the scope of a real estate agent. Here’s why agents should stay in their own lanes. Continue reading

How to train your team to speak to its value

Training your agents to speak about the value of your real estate company will help the entire team grow faster — and that is good value for everyone. Here’s how to do it. Continue reading