Technology that you’re paying for but not using is just money down the drain. Follow these steps, and you’ll get great adoption, increased agent loyalty and engagement — and the best return on your tech investment. Continue reading
How can you ensure every member of your team is operating at peak performance? Keller Williams expansion team leader Adam Hergenrother shares five simple practices for a solid year-end. Continue reading
For some, breaking into luxury real estate can take years, and for others, it’s a matter of connections and high-powered introductions, say David Parnes and James Harris of “Million Dollar Listing LA” fame. Regardless of your path, you’ll have to maste… Continue reading
Listing feedback doesn’t matter, it’s a bad idea, and you should stop giving it, says Jay Thompson. Here’s why he believes it’s a bad move for your clients, the buyer’s agent and your career. Continue reading
The Zillow-ShowingTime deal is what a modern-day monopoly might look like. As fewer companies dominate the scene and own the software it takes to run a real estate business, prices will go up while customer service and innovation decline. Continue reading
How did Facebook’s outage affect those industries that run ads and use its reach to empower marketing campaigns? Here’s how the real estate industry can be better prepared next time. Continue reading
The rental landscape has shifted, to say the least, over the past two years. Michael Zaransky, founder and managing principal at private equity real estate firm MZ Capital Partners, shares how his firm is planning its marketing budget for next year. Continue reading
Insulation, when installed properly, can significantly cut down energy costs, reduce noise, keep pests out, waterproof structures and minimize air filtration. Educate yourself on all the options so you can help your clients in their decision-making pr… Continue reading
When giving advice about making it in real estate, agents often talk about lead generation, follow-up, working your sphere and other strategies. What they don’t talk about is mindset — an equally important aspect. Here’s how mindset can catapult you to… Continue reading
In this edition of The Real Word, Bryon Lazine and Nicole White discuss a viral TikTok video that criticizes iBuyers, what Americans are willing to sacrifice for a home, and the “Conjuring” house that’s now on the market. Continue reading