Want to focus on the future? Give back to nature

As real estate professionals, we should be finding ways to be good neighbors to our clients and to the earth that surrounds and sustains us and our businesses. Here’s what you can do to help. Continue reading

The Real Word: Are sellers spying on agents?

In this edition of The Real Word, Byron Lazine and Nicole White discuss a growing number of sellers who use spy cams during showings, the slowing down of bidding wars, and Liz Vaynerchuk-Novello’s simple strategy that makes a big difference.
Continue reading

Name regulations might not be so bad for multistate teams

It’s fully understandable that teams in Connecticut are frustrated at impending changes that could cost them money and branding. However, if regulation happened nationwide, some commonality from state to state could be a welcome change. Continue reading

5 tips for making a splash in a new market

From researching your target audience to utilizing a robust mix of tools and creative content, developing a thoughtful marketing campaign will ensure your brand stands out from the rest. Continue reading

What’s next? 3 ways to develop your leadership skills

After learning all the technical skills needed for the job, leadership and hard work are essential to success in this industry. These tips will help new (and seasoned) agents become natural leaders. Continue reading

Want a free business boost? Here’s how to make online reviews work for you

Reviews can truly be the currency of your business. Here’s how you can create a positive experience for all of your clients — and stand out with your customer service. Continue reading

3 reasons choosing a niche is the best thing I did for my career

Choosing an area you can specialize in that will set you apart from your competitors as the authority will help you become a more prosperous and happier agent. Here’s why. Continue reading

End the year strong: 5 smart ways to spend your marketing dollars

August is a terrific month to set yourself up for the rest of the year. Take advantage of it by using these tactics and effectively spending your marketing dollars. Here’s how. Continue reading

Boost your traffic: 3 Google Analytics stats you need to track

A lot of real estate professionals have heard of Google Analytics — but few really use this powerful tool to grow their audiences. If you find it (understandably) hard to navigate, here are the top stats you need to focus on. Continue reading