Circa 1900: Kitchens and baths from the Victorian Age

Although houses and their inhabitants have changed greatly over time, kitchens and bathrooms arguably show the most innovations and adaptations. In his new series, Gerard Splendore examines this evolution. Continue reading

The do’s and don’ts of creating an engaging real estate brand

If you met someone today, would they be able to look you up online six months from now when they need a Realtor? The answer depends on the effectiveness of your brand identity, writes trainer and author Bernice Ross. Continue reading

Promoting your event on Instagram? A step-by-step guide to getting attention

If you want to use Instagram to promote one of your upcoming events, taking the promotion of the event as seriously as planning the actual event is critical. Marketing expert Michelle Berman shares these three critical elements to make it a smash hit. Continue reading

It’s not about you! 15 reasons past clients go with another agent

There are many reasons a past client or current friend may not reach out to you as their real estate agent, and here are just 15 of them from broker Teresa Boardman, who says it’s best not to take it personally. Continue reading

7 non-salesy reasons to reach out to your database

A service-oriented approach leaves you and your clients feeling better about every interaction. Coach Darryl Davis offers seven strategies for reaching out in a positive, authentic way. Continue reading

70+ strategies to generate listings in today’s market

No matter what the market conditions, a well-balanced real estate business requires listings. Here’s how to find them. Continue reading

Elite agents, Colorado ‘commingling,’ Realtor.com layoffs: Inman’s Top 5 stories of the week Sept. 2-8, 2022

Catch up on the most-read stories of the week, as determined by Inman readers. Here’s Inman Top 5 for Sept. 2-8, 2022. Continue reading

Build a database from scratch through professional networking

The strength of your database begins with you, according to Jeff Roth. If you are working on yourself and your business and showing up in the world trying to add value, others will respond in kind. Continue reading

How to use a multiple-offer mindset in every bidding scenario

Closing on a home takes effort, strategy and skill. Expert and team leader Tom Toole says that if the sizzling markets of the past two years have taught us anything, it’s this: never assume your offer is the only one. Continue reading