Renting vs. buying: Here are some points to ponder 

Given current market conditions, there really are no bargains, so it comes down to what a given individual wants — financially and personally. Here’s what to consider in the buying versus renting debate. Continue reading

How agents can be allies to the LGBTQ+ community

Launched as a six-market tour, The Alliance Certified Ally program is a mix of virtual and in-person training sessions that bring the LGBTQ+ community and ally real estate pros together. Here are common themes, questions and lessons learned. Continue reading

Most listings have bad visuals. Here’s how to stand out

According to a recent BoxBrownie study, most real estate listings suffer from one thing: a lack of good visuals. Whether you’re a newbie or a more experienced agent, here are a few tips you need to know about getting listing visuals right. Continue reading

Lesson Learned: Always be open to your clients’ suggestions

Real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week: Find out how this billion-dollar Miami real estate team learned that, no matter your level of expertise, listening to your c… Continue reading

What the Keller Williams Expansion Network means for teams

The launch of the new Expansion Network is a welcome addition to the support already provided by Keller Williams. It’s what KW teams need to stay ahead of the competition — and here’s why. Continue reading

Free leads from Google: How to set up, optimize your Google My Business page

There’s a pretty easy (and free) way to position yourself as the local expert and scoop up leads as you grow, thanks to Google My Business. Here’s how to set up, build and optimize your business page. Continue reading

What new real estate agents should know about …

If you’re a new agent, learning a thing or two about a home’s most sought-after features (think: kitchens, bathtubs, closets, flooring, elevators) will go a long way in helping you stand out with clients. Continue reading

‘It’s a two-way conversation:’ 8 tips for social media naysayers

If you question what value social media really adds to your business, don’t. Point blank, it gives real estate agents way more reach than they could get offline. It’s not for everyone, but here are some tips to make getting started easier. Continue reading

The Real Word: Does this new Connecticut law jeopardize teams?

In this edition of The Real Word, Byron Lazine and Nicole White discuss a new law put into place that affects Connecticut real estate teams, how telling a couple to get counseling led to more deals for one agent, and Brad Inman’s big announcement.
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