When information is readily available, what’s an agent’s value?

In today’s information era, you should stop trying to compete with Google, and instead, showcase your experiential knowledge, principles and competency. That’s what will truly set you apart. Continue reading

Here’s one simple thing new agents can do to avoid trouble

Know where the line is between excellent customer service and getting into areas that are beyond the scope of a real estate agent. Here’s why agents should stay in their own lanes. Continue reading

How to train your team to speak to its value

Training your agents to speak about the value of your real estate company will help the entire team grow faster — and that is good value for everyone. Here’s how to do it. Continue reading

When things go south: 6 tips for fixing virtual meeting problems

Technology problems in virtual meetings are part of the landscape. Here are a few nifty tips that’ll help you keep interruptions at bay from arriving early to troubleshoot problems to switching to audio-only mode. Continue reading

When things go south: 6 tips for fixing virtual meeting problems

Technology problems in virtual meetings are part of the landscape. Here are a few nifty tips that’ll help you keep interruptions at bay from arriving early to troubleshoot problems to switching to audio-only mode. Continue reading

How to explain the value of a buyer’s agent to clients

There are always clients who think they can just skip the buyer’s agent and work directly with the listing agent — saving money and steps. It usually stems from a misunderstanding on the buyers’ part, but it’s your job to win those clients over.
Continue reading

How to explain the value of a buyer’s agent to clients

There are always clients who think they can just skip the buyer’s agent and work directly with the listing agent — saving money and steps. It usually stems from a misunderstanding on the buyers’ part, but it’s your job to win those clients over.
Continue reading

Privacy rules are changing marketing. Are you prepared?

The privacy revolution is here, impacting every single way you do marketing on the internet. You must change too. You’re not going to be able to grow your business using yesterday’s playbook — so burn it. Continue reading

What on earth is going on with lumber prices?

Even though lumber prices have ticked down a bit recently, they’re still drastically up from where they were last year. So, what’s happening? Here’s a breakdown. Continue reading

Find the right broker: 4 essential traits to look for

Choosing a brokerage is about so much more than money or splits. Having a broker who embodies these crucial traits could make the difference between your success or failure in this business. Continue reading