How this Florida team stays $1B ahead of the competition

The Jills Zeder Group at Coldwell Banker Realty routinely blows its competition out of the water. Jill Hertzberg shared how they do it again and again. Continue reading

The priciest home sales of 2025 pushed the boundaries of luxury

Concentrated in Florida and California, the year’s biggest residential sales featured high-profile buyers eager to secure investments with ample square footage, pedigree and prime locations. Continue reading

How agents can win the AI-driven holiday marketing season

This holiday season is all about speed, personalization and AI. Shoppers are using ChatGPT to make decisions, and now they can browse Zillow listings there, too, Jessi Healey writes. Holiday marketing for real estate agents means adapting fast, buildin… Continue reading

The 15 priciest home sales of 2025 so far are pretty huge

Properties on this year’s list reaffirm that ultra-luxury buyers have little concern over owning homes in areas prone to natural disasters since they have the means to rebuild, if necessary. Continue reading

24-year-old Twitch streamer Adin Ross buys $26M Florida mansion

The controversial Grand Theft Auto streamer secured the 10-acre property with a $12.7 million mortgage. The sellers are aerospace executives who built a new home on the estate in 2024. Continue reading

David Marine on AI, storytelling and being ‘dunked’ by Shaq at Gen Blue

The Coldwell Banker CMO sat down with Inman to discuss some of the highlights from the real estate company’s Gen Blue event this year, which included a highly unscripted interview with NBA giant Shaquille O’Neal. Continue reading

What to expect at Coldwell Banker’s Gen Blue 2023 Atlanta

This year’s event, which will focus on the theme of storytelling, will highlight how agents can leverage AI, storytelling, best recruitment practices and more to grow their businesses. Continue reading