Too much noise on social media? 5 simple steps for cleaning it up

Cut through the noise and drama online with focused, clear messaging aimed at your ideal clients. When you do your best to rise above it and truly come from a place of contribution, you become more trusted and remembered when the need for your services… Continue reading

How to nurture ‘friends’ into lifetime clients

With consumers fueled by digital information, social media has perfectly positioned us to create relationships — beyond just a name in your database. And savvy agents can do it at an extremely high level in a relatively short time using only the tools … Continue reading

‘The smartest tech choice I made this year.’

From all-in-one platforms to predictive analytics, a new study shows the diversity of technology usage across brokerages of all sizes. As disruptive technology floods the marketplace, it’s easy to be lured by the promise of the latest “shiny toy.” Continue reading

‘The smartest tech choice I made this year.’

From all-in-one platforms to predictive analytics, a new study shows the diversity of technology usage across brokerages of all sizes. As disruptive technology floods the marketplace, it’s easy to be lured by the promise of the latest “shiny toy.” Continue reading

No more excuses! Market yourself online now.

Somewhere in the midst of all the real estate conferences, webinars, and podcasts, we’ve scared some real estate agents into believing that marketing yourself digitally is more difficult than piloting a space shuttle. Continue reading

No more excuses! Market yourself online now.

Somewhere in the midst of all the real estate conferences, webinars, and podcasts, we’ve scared some real estate agents into believing that marketing yourself digitally is more difficult than piloting a space shuttle. Continue reading

Build your personal brand with social media

All real estate is local real estate. And no platform helps to emphasize that more than social media. As Strategic Creative Director of nm+u, I can say that BHGRE® not only has incredibly strong brand recognition, but it is a brand that resonates with … Continue reading

Serve your sphere with social media

Social media has evolved from a fun forum to a powerful, brand-building tool for real estate. It has its own rules and its own best practices. But when real estate professionals consider their Facebook, Twitter, Instagram strategy, there are conflictin… Continue reading

How to curate a consistent marketing experience

When it comes to marketing Santa Barbara real estate, I take a holistic approach. As a real estate agent with Sotheby’s International Realty in Montecito, I’m not a salesman: I’m an expert in luxury. I work hard to reinforce that image by presenting a … Continue reading

Homesnap Pro hits 5 years and 1 million agents

This May marks a special time for Homesnap Pro: the agent-only mobile productivity app turns five years old, and Homesnap’s agent footprint has crossed the million agent mark. That means that over a million agents across the country have access to Home… Continue reading