Tag Archives: social media marketing

Are your social media views down? It might be a good thing

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Declining social media views aren’t necessarily a problem, Josh Ries writes. They’re a sign of algorithm evolution, which is a big win for real estate agents. Continue reading →

How agents like Ryan Serhant build businesses on social media

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Social media is as important today as it ever has been for real estate agents. In recent months, Inman spoke with agents succeeding on multiple platforms. Now all their tips are gathered in one place, with a few more from SERHANT. CEO Ryan Serhant. Continue reading →

How agents can win the AI-driven holiday marketing season

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This holiday season is all about speed, personalization and AI. Shoppers are using ChatGPT to make decisions, and now they can browse Zillow listings there, too, Jessi Healey writes. Holiday marketing for real estate agents means adapting fast, buildin… Continue reading →

7 lessons I learned from a fitness influencer about lead generation

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Stop limiting your learning to real estate, Josh Ries writes. Look at what other industries are doing, adapt it, and recognize that we’re entrepreneurs. Continue reading →

5 ways real estate agents can attract, and keep, buyer clients

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At Inman on Tour Texas, three star real estate agents and brokers shared how humor, knowledge and mindful follow-ups are key to building an enviable buyer pipeline. Continue reading →

Take the wheel: 5 tips to steer your marketing in the right direction

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Word of mouth is great, Stacey Ross Cohen writes, but in today’s ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health. Continue reading →

The anatomy of a viral real estate post (that also gets you clients)

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Viral posts can generate attention, but the right ones also educate, connect and convert. Alyssa Stalker breaks down what makes content spread and still drives clients. Continue reading →

What real estate agents can learn from TikTok, Tylenol and Disney

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Behind the headline-dominating controversies this week are powerful lessons in messaging, trust and public perception that agents can’t afford to miss, digital marketer Jessi Healey writes. Continue reading →

No filter: Your personal opinions on social media can get you fired

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Cancel culture has entered a new, more aggressive phase. For agents, one unfiltered opinion online can spark backlash that threatens your license, your livelihood, and your reputation.
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Turn 1 short video into 3 posts: How to scale your content with AI

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Instead of trying to do everything yourself, Josh Ries writes, leverage the power of AI to help repurpose and rethink your content marketing. Continue reading →