Don’t feed the trolls: Handling social media negativity

Trolls can be a nightmare for any brand trying to cultivate an online presence with social media, and they are also a nightmare for most of your social media followers. Here’s how to deal with them without losing your cool. Continue reading

‘Know yourself’ and other top agent tips from BeCorcoran 2023

From developing a strategy based on one’s strengths to merging digital and in-person connections, here are some of the top tips Corcoran agents and execs shared on Tuesday. Continue reading

Pam Liebman: Corcoran’s 50th year, taking the high road and more

In advance of the brokerage’s second annual BeCorcoran event, the president and CEO spoke with Inman about her thoughts on Corcoran’s past, present and future and how the brokerage is meeting a shifting market head-on. Continue reading

Here’s every AI platform real estate agents need to know about in 2023

Tools such as ChatGPT and DALL-E have opened the artificial intelligence floodgates and promise to permanently transform the way agents operate. But there’s so much more to explore. Continue reading

Barbara Corcoran under fire for ‘I love firing people on Friday’ remark

The “Shark Tank” star has received criticism for her seemingly gleeful remarks about terminating employees at the end of the week while making an appearance on “The Diary of a CEO” podcast. Continue reading

Twitter’s open source code is the final nail in the (marketing) coffin

Should you continue marketing your real estate business on Twitter? The algorithm’s open-source code reveals that it may not be as useful a platform as it once was, and it could be time for agents to focus their social media marketing elsewhere. Continue reading

As an agent I was ‘attacked’ by the hacker OBN. Here’s what happened

Miami agent and model Kay Jenkins was targeted by the Instagram hacker OBN. She revealed to Inman how she lost $10K in the ordeal, and what other agents can do to prevent a similar attack. Continue reading

Mauricio Umansky’s winding road from shaky childhood to luxe CEO

After navigating health scares as a child and struggling a bit early in his career, it was The Agency CEO’s wife, Kyle Richards, who suggested he get a real estate license, which he says was the “best decision ever.” Continue reading

Fredrik Eklund’s REAL Messenger to go public via Nova Vision SPAC

The transaction will have a pre-money enterprise value of approximate $150 million at closing, according to an announcement Tuesday. The deal is expected to close in the third quarter of 2023. Continue reading

Where should I post? 3 steps for choosing a social media platform

Make your social media efforts count by posting on the right platforms. Not sure which ones to choose? Here’s three steps to help you determine which social media platforms are right for you and your business. Continue reading