Ahead of her appearance at Inman Connect Las Vegas, media strategist Shannon McKinstrie shares how agents can tap into social media as a lead generator without falling into a time-suck. Continue reading
Real estate agents should be using video to market their businesses consistently, period, Kyle Draper writes. Here’s how to do it. Continue reading
Should you advertise for Memorial Day? Jessi Healey, a previous military spouse and social media expert sounds off on what is and isn’t appropriate over May’s annual three-day weekend. Continue reading
Sue “Pinky” Benson tells you how to tell the difference between legit Instagram followers and those who are boosting your count without adding value. Continue reading
As a child, Baker and her single mom bounced around rentals until the Georgia resident reached the tenth grade. Now, she helps make the dream of homeownership come true for people every day. Continue reading
Trolls can be a nightmare for any brand trying to cultivate an online presence with social media, and they are also a nightmare for most of your social media followers. Here’s how to deal with them without losing your cool. Continue reading
From developing a strategy based on one’s strengths to merging digital and in-person connections, here are some of the top tips Corcoran agents and execs shared on Tuesday. Continue reading
In advance of the brokerage’s second annual BeCorcoran event, the president and CEO spoke with Inman about her thoughts on Corcoran’s past, present and future and how the brokerage is meeting a shifting market head-on. Continue reading
Tools such as ChatGPT and DALL-E have opened the artificial intelligence floodgates and promise to permanently transform the way agents operate. But there’s so much more to explore. Continue reading
The “Shark Tank” star has received criticism for her seemingly gleeful remarks about terminating employees at the end of the week while making an appearance on “The Diary of a CEO” podcast. Continue reading