Tag Archives: Social Media

Katie Lance: ‘We’re in a big moment with ChatGPT and AI’

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At ICLV, the social media consultant offered a prescription for using AI and ChatGPT in your real estate business, from marketing to customer service to automated lead gen. Continue reading →

Leverage AI for your social strategy in 2024 — but maintain authenticity

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The AI revolution is officially upon us. There’s a tasteful way real estate agents can utilize the tool in their social media strategy while staying true to themselves, speakers shared at Inman Connect on Tuesday. Continue reading →

Share your Inman experience. It’s an investment in your business

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Sharing your Inman experience, or any real estate conference for that matter, on social media is actually a smart move, agent, host and comedian Karen Stone writes. Continue reading →

An ‘entire neighborhood’ for sale? Let’s unpack that viral TikTok video

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A 35-home listing on Zillow has prompted debate over displacement and institutional investment — and pushback over a TikToker’s claim that an ‘entire neighborhood’ was about to hit the market. Continue reading →

Timothy Di Prizito joins AKG | Christie’s International Real Estate

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The former GM of Joyce Rey’s team at Coldwell Banker said he is ready to spread his wings and likes what he sees when it comes to Aaron Kirman’s success in growing his team, Di Prizito exclusively told Inman. Continue reading →

Marketing content now AI-backed in Chime’s latest update

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Real estate software company Chime has updated with a ChatGPT plugin to power its users’ marketing content generation, according to the company. Continue reading →

Trophy properties are all the rage right now, Jonathan Spears says

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Ahead of his appearance at Inman Luxury Connect, the Spears Group founder told Inman demand for trophy properties or highly unique listings is at an all-time high throughout North Florida. Continue reading →

Avoid a Tori Spelling moment by finding the humanity in clients

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An LA Realtor recently found himself in the hot seat after mistakenly texting Spelling-snark to Tori herself. Southern California broker Troy Palmquist shares what that mistake can teach you about how you communicate.
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How do you use green screen on Instagram?

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Every week Sue “Pinky” Benson answers your most pressing Instagram questions. This week, she’s helping you utilize green screen in Stories and Reels. Continue reading →

Carrie McCormick: Every home has a story. As agents, we need to tell it

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Ahead of her stage appearance at Luxury Connect next month, @properties’ Carrie McCormick — Chicago’s No. 1 luxury broker — shared what buyers truly care about, the key to engaging storytelling and how to provide concierge service. Continue reading →