How to brand yourself as the go-to local agent on Instagram

If you want to be known as the go-to local agent in your market, build an effective personal brand, and leverage a relationship-based marketing strategy, there’s no better place for you than Instagram. Here are three strategies you can start implement … Continue reading

Real estate agent in hot water over costly missing apostrophe

Anthony Zadravic if faced with up to $250,000 in court fees after he failed to place a crucial apostrophe in a Facebook post bashing his former employee. Continue reading

The biggest takeaways from Coldwell Banker Gen Blue event

The pandemic, a big acquisition and the specter of Zillow were all significant parts of Coldwell Banker’s latest gathering. Continue reading

How the pandemic made social media even more important

The pandemic has increased the amount of time people spend on mobile devices and driven more consumers to find businesses online. Continue reading

Facebook down! 4 ways to be ready next time

How did Facebook’s outage affect those industries that run ads and use its reach to empower marketing campaigns? Here’s how the real estate industry can be better prepared next time. Continue reading

‘Instagram is probably the best bet’: 3 ways agents can win social media

Social media platforms can be a source of leads and deals, but agents should focus on being authentic and finding their niche, agents said during Coldwell Banker’s Gen Blue Experience. Continue reading

Is your online presence on point? Here’s how to find out

It’s more imperative now than ever to put your best foot forward and optimize all aspects of your online messaging about yourself and your business. Here’s what you need to do to expand your online presence and get the most from your digital marketing … Continue reading

Under-the-radar lead generation ideas for agents stuck in a rut

Sometimes using the latest, cutting-edge tech tools is the way to go, but at other times, the old-school analog methods just can’t be beat when it comes to drumming up leads. Continue reading

How to win referrals and leads on Instagram in 2021

Instagram is one of the most powerful social networks in the world. But winning followers and referrals from the platform requires consistency and strategy. Continue reading