Leverage data and analytics to inform your luxury real estate strategy

Data is everywhere, but that doesn’t mean it’s captured and leveraged effectively. Despite granularity delivering the greatest results and value, many still resort to sweeping generalizations when discussing real estate. Continue reading

Social media tactics top agents rely on in their marketing plan

The social media ecosystem is complex, and established platforms are facing challenges. In this fraught landscape, which social media channels can luxury agents rely on? Two leading agents weigh in.
Continue reading

Why eco-certification is driving value in luxury home sales

While you’ve likely encountered eco-certifications for homes, there are also eco-certifications for real estate agents. Here’s what they are and why they matter to grow you book of business. Continue reading

‘Lego Movie’ honcho inks $91M sale, rounding out biggest deals of 2022

Jonathan Burton, a video game designer, film producer and director behind more than two dozen Lego movies and games, sold the Malibu mansion at the wire to score one of the top deals of 2022. Continue reading

Memorable client gifts to mark the holidays

When the holidays arrive, it’s essential to take time to honor and nurture these client relationships. Here are my thoughts on how to do that. Continue reading

How agents can take part in the real estate-as-entertainment trend

A trend has emerged in luxury real estate: Long before prospective buyers purchase properties, they consume high-end home and lifestyle content as entertainment — and leading agents are leaning in. Continue reading

Leading in Luxury Roundtable: Expanding your network to build a global client base

How can you provide value to local clients who are looking to venture overseas? And how can you identify and form relationships with foreign prospects when they could be located anywhere in the world? Continue reading

Compass Houston’s founding agent jumps to Sotheby’s

Bryan Beene is jumping ship to Martha Turner Sotheby’s, leaving the office he founded in 2019 behind as the now public company reaches a critical juncture, a report says. Continue reading

Will Compass’ changes to agent pay slow its growth?

The brokerage has grown rapidly thanks to generous handouts of cash and stocks to newly onboarded real estate agents. But amid leaner times, those perks are going away. Continue reading

3 luxury agents share how to be ‘damn good’ anywhere

Peter Prudden, Dee Dee Guggenheim Howes and Neyshia Go share at Inman Luxury Connect, how they’ve built robust businesses in their respective markets by focusing on consumer needs. Continue reading