What do clients need in 2021? 8 skills every agent must nail

Frenetic markets often lead to frenetic decisions. In today’s frenzied markets, agents have to be on top of every aspect of the transaction. Here’s what real estate buyers and sellers should expect from their agents. Continue reading

7 steps for recession-proofing your business

Whether you are a single agent or a broker-owner, your response to the COVID-19 shutdown right now will have ramifications for months and years to come. Here are seven things you need to do right now to take charge of your finances and prepare for what… Continue reading

7 impactful ways to build your business while staying home

If you’re in an area where there’s a slow down, or maybe even a complete halt, use this time to beef up your business — from home. Here are seven things you can do from the comfort of your home to build future business. Continue reading

3 ways to generate your own high-quality leads online

With so many platforms out there, it’s hard to navigate the murky waters of digital marketing. Here are three strategies to help you generate new leads and ensure that you’re not lost in the shuffle. Continue reading

3 ways to generate your own high-quality leads online

With so many platforms out there, it’s hard to navigate the murky waters of digital marketing. Here are three strategies to help you generate new leads and ensure that you’re not lost in the shuffle. Continue reading

Stuck in a sales slump? 5 steps to work your way out

Everyone hits a slump at some point in their career. The question is: What can you do to get yourself out of it? Here’s how to get out of that rut. Continue reading

Agent extinction is not inevitable — if you’re on top of your game

Just as fighter pilots make critical time-sensitive decisions and are entrusted to fly multimillion dollar machinery, agents in a commodified market have to adjust and deploy their knowledge, expertise and situational awareness to provide top-shelf ser… Continue reading

Agent extinction is not inevitable — if you’re on top of your game

Just as fighter pilots make critical time-sensitive decisions and are entrusted to fly multimillion dollar machinery, agents in a commodified market have to adjust and deploy their knowledge, expertise and situational awareness to provide top-shelf ser… Continue reading

Showcase your local expertise with email marketing

The role of the real estate agent has evolved. You are no longer a gatekeeper of information that buyers and sellers must consult in order to access the market. Today, they have just as much data as you do. Continue reading

5 newbie marketing tactics that make you seem experienced

Almost everyone starts out their real estate career by reaching out to their sphere of influence, sending a business card and a handwritten note. Here are five strategies that will allow you to make those same contacts while emphasizing what you have d… Continue reading