Luxury homes have always included premium amenities, and it has always been the role of agents to connect buyers with aspirational conveniences. But as highlighted by a Mansion Global report, there has been a recent shift in what luxury buyers are sear… Continue reading
Marlene Baugh has been a real estate agent in Virginia for nearly 40 years. In that time, she has served families across multiple generations, built deep and lasting relationships with her clients, and established a successful, trusted team business. Continue reading
Every industry has its single-service tools, suite of solutions, and comprehensive platforms. It’s the nature of the beast. Where there’s a need, there’s a technology company that wants to solve it (and make money off of it!). Continue reading
Over the last decade, technology has changed the face of the real estate industry, leading some industry professionals to fear what future advancement will mean for their careers. There’s no need to fret. It’s just a matter of keeping up with the times… Continue reading
This is a true story. Armed with hours of HGTV and a screwdriver, a homeowner named Gina set out to fix and flip real estate. But she soon discovered what any savvy investor knows: it takes more than 60 minutes minus commercials to successfully renovat… Continue reading
Every real estate agent thinks about how to brand themselves to stand out from the competition. When it comes to teams, team leaders have to work to balance their own brand with the brands of their team members. Continue reading
In today’s luxury real estate landscape, providing service to local clients takes a global perspective. For Robin and Jeremy Stein of The Stein Team, this meant responding to the reality that even if their clients were based in New York, they were inte… Continue reading
Retargeting: What is it and what does it mean for your firm? At this point, we’ve probably all experienced retargeting. Let’s say you just spent an hour browsing grills online and decide last-minute that the expensive new infrared gas grill you’d been … Continue reading
Every agent’s book of business is going to vary. Your “pie” of lead sources might look something like this: 50% referral business, 30% online leads, 20% open houses. Some years referral business will boom and in others, it will inevitably slow down. Continue reading
In the competitive real estate arena, customer experience is key to an agent’s success, whether that agent is helping with a purchase, sale or both. Customers have high expectations regarding the level of support provided by their agents — as they shou… Continue reading