Through the bathroom door: What 3D tours reveal about buyers today

The rooms that get the most attention online might surprise you, Troy Palmquist writes. Here’s what the data says about how we sell homes in 2025. Continue reading

Kris Lindahl on why unapologetic authenticity is your only sustainable marketing plan

On this episode, the three-time bestselling author and CEO shares his inspiring journey from early life trauma to becoming a teacher to building a brokerage with billions in sales. Continue reading

Here’s why SMART goals are dumb and STUPID goals work better

Forget everything you think you know about goal-setting. Coach Verl Workman helps you lean into the power of STUPID goals to fuel your real estate business in 2026. Continue reading

The urgency trap: Are you training clients to ignore your boundaries?

How can you make yourself available while still setting boundaries with clients that are healthy? Josh Ries offers tips to implement now. Continue reading

Learning to lead: 5 practices that help moms thrive in real estate

Working women often pay a “motherhood penalty” in their careers, writes CEO and contributor Dezireh Eyn, but with a shift in perspective, women can win instead. Continue reading

How to turn up the volume and amplify your brand with podcasting

Your voice is your brand, CEO Stacey Ross Cohen writes. Let it be heard when you make real estate podcasting part of a compelling content marketing strategy. Continue reading

Inside Nykia Wright’s master plan to fix NAR and rebuild trust

National Association of Realtors CEO Nykia Wright provides a candid look at the organizational turnaround she’s led since becoming full-time CEO, including her newly approved strategic plan. Continue reading

Boomers may experience these brutal surprises when they move

Boomers may have big problems when it comes time to sell, trainer Bernice Ross writes. Her personal experience comes with a warning for agents and their 55+ clients. Continue reading

5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026

Jimmy Mackin and Jimmy Burgess share simple tips for direct mail marketing campaigns: Send a letter, start a conversation, win the listing. Continue reading

FICO scores, magic phrases, earnings digs: Inman Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading