This simple recruiting framework boosts your brokerage’s visibility

Recruiting expert Brett Jennings explains why brokerages that organize their value into a clear growth framework stand out in a crowded recruiting landscape. Continue reading

Here’s the fastest way to reach new real estate clients without breaking fair housing laws

Target marketing accelerates client acquisition, but only when personas are legally compliant, fair housing expert Dr. Lee Davenport writes. Continue reading

Actions that matter: Why being ‘all in’ still wins in an AI-driven industry

Success doesn’t come from automation, CEO and coach Lori Muller writes. It’s earned through every action, every relationship and every moment of authenticity. Continue reading

Referrals you never see coming: The lesson every agent needs

You’re never speaking to just one person. You’re speaking to their entire unseen network, Jeff Sibel writes. Real estate rewards long-term relationships more than short-term commissions. Continue reading

How this team leader closes 950 deals a year on cruise control

How do you lead a 70-agent team to 950 deals a year without burning out? In this episode, Matt Delhougne, shares the systems, structure and mindset behind his massive St. Louis team. Continue reading

Why every real estate agent needs a signature candle

Troy Palmquist has used custom scented candles throughout his real estate career. Here’s why a private-label scent can become one of the most effective branding tools in an agent’s arsenal. Continue reading

7 questions you MUST ask buyers before meeting in person

Qualify your buyer prospects up front with these proven questions to ensure you get your transaction to the closing table, Derek Carlson writes. Continue reading

How this Florida team stays $1B ahead of the competition

The Jills Zeder Group at Coldwell Banker Realty routinely blows its competition out of the water. Jill Hertzberg shared how they do it again and again. Continue reading

Running lean as an agent: 6 ways to do more with less in 2026

Running a leaner real estate business isn’t about cutting corners, but rather, reducing friction, Kevelyn Guzman writes. Here are six ways to streamline in 2026. Continue reading

Why this Atlanta real estate broker trademarked his systems

From door-to-door vacuum sales to building a real estate empire, Atlanta-based broker, coach and radio host, Cleve Gaddis, uncovers his blueprint for delivering repeatable results. Continue reading