LISTEN: Real estate leaders pen song to help LA wildfire families 

Marc Davison, John Heithaus and David Charron — leaders in LA and elsewhere in real estate — wrote and produced “Santa Ana Fury” in a bid to solicit donations for the Realtors Relief Foundation. Continue reading

5 cringey social media turnoffs to avoid in real estate

Want to add value and connect with potential clients through your social media platforms? Rachael Hite offers must-dos and never-dos to help you build know, like and trust authority. Continue reading

7 powerful ChatGPT prompts that make doing business a no-brainer

Agents who lean into using AI to serve their clients at a higher level, Jimmy Burgess writes, will absolutely outperform the agents who don’t embrace this technology. Continue reading

How to be more intentional, aligned in your relationship-building

In the fast-paced, competitive world of real estate entrepreneurship, coach Melanie Klein writes, the relationships you nurture are just as critical as the systems you implement. Continue reading

What’s the biggest challenge your business faces in 2025? Pulse

Are you anticipating some struggles this year from market forces, competition or other factors? What do you plan to do about it? Continue reading

What not to post: 9 common social media pitfalls to avoid

Social media is a powerful tool for real estate agents, but knowing what not to post is just as important as knowing what to share. Expert Jessi Healey outlines the top mistakes to avoid, from posting too much to ignoring comments, so you can maintain … Continue reading

Wasted spaces, bad odors, crazy colors: 9 buyer turnoffs to avoid

In this market, many buyers are choosing the most affordable homes with the fewest flaws, broker Jonathan Pressman writes. Use this list to avoid the ick factor and get deals done. Continue reading

How real estate turns commission trauma into strategic wisdom

As the industry continues to evolve, the ability to convert market trauma into strategic wisdom will separate the next generation of leaders from those who remain trapped in reactive cycles, marketing strategist Molly McKinley writes. Continue reading

To sell or not to sell? Homeowners reprioritize reasons for waiting

What are the root causes of the ongoing listing lock-in effect? Team leader Carl Medford looks at seller attitudes and how to tap into the percentage of homeowners who are willing to move. Continue reading

The time to prepare for a potential disaster is NOW

No one can predict exactly where the next major disaster may strike, so the time to prepare is now, trainer and author Bernice Ross writes. Continue reading