Tag Archives: The Grubb Co

Assault on the MLS: How the Compass-Redfin deal threatens the open market

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This isn’t about one company’s competitive edge, America Foy writes. It’s about whether the American real estate market remains an open, transparent system. Continue reading →

A $3K commission saved me: Here’s why niche marketing wins

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While 70 percent of Realtors compete for the same residential listings, you could be the only agent in your market who truly understands the emotional complexities of the niche you serve, America Foy writes. Continue reading →

How to convert renters into buyers in 2026

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Many agents are scrambling to finish 2025 strong, but this simple educational campaign takes little time to prepare and yields year-long referrals, writes broker America Foy. Continue reading →

Can agents use AI to help with contracts and disclosures?

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While AI is no replacement for your expertise, seasoned agent and long-time coach America Foy says you can use it to simplify and explain critical information to clients. Continue reading →

The right calendar is an easy button for your listing process

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Stop scrambling to keep up with deadlines and transaction management. America Foy helps you create a calendar plan that keeps you on track with the help of ChatGPT. Continue reading →

3 essential AI prompts to make real estate writing easier than ever

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Learn to quickly correspond, write property descriptions and create marketing collateral with these practical AI prompts for real estate from America Foy. Continue reading →