You may think of it exclusively in terms of its pre-listing potential, but professional photography or videography could be a lifesaver for your clients in the years to come. Continue reading
Lead generation is the name of the game, writes Jimmy Burgess. Focus on keeping multiple streams of incoming leads and developing follow-up systems that add value to them. Continue reading
A market shift doesn’t have to be bad news for your real estate business. Team leader Marcus Larrea advises agents to pivot now in order to see great results from a more balanced approach. Continue reading
Whether it was billboards and shopping carts or a pricey digital marketing campaign, what was your most expensive marketing mistake? Continue reading
If you met someone today, would they be able to look you up online six months from now when they need a Realtor? The answer depends on the effectiveness of your brand identity, writes trainer and author Bernice Ross. Continue reading
If you want to use Instagram to promote one of your upcoming events, taking the promotion of the event as seriously as planning the actual event is critical. Marketing expert Michelle Berman shares these three critical elements to make it a smash hit. Continue reading
There are many reasons a past client or current friend may not reach out to you as their real estate agent, and here are just 15 of them from broker Teresa Boardman, who says it’s best not to take it personally. Continue reading
A service-oriented approach leaves you and your clients feeling better about every interaction. Coach Darryl Davis offers seven strategies for reaching out in a positive, authentic way. Continue reading
No matter what the market conditions, a well-balanced real estate business requires listings. Here’s how to find them. Continue reading
The strength of your database begins with you, according to Jeff Roth. If you are working on yourself and your business and showing up in the world trying to add value, others will respond in kind. Continue reading