Considering a boutique brokerage? Look for these 6 things

Boutique is very much a feeling rather than a size, defined by things like high-touch service, impeccable marketing and a superior product. Here’s what to look for if you want to hang your license with a boutique brand. Continue reading

7 marketing ideas you still have time to pull off this holiday season

‘Tis the season to tap into your CRM, let your clients know you’re thinking of them and wish them a happy and healthy holiday. These holiday marketing ideas are fun ways to market yourself and your business while surprising and delighting this holiday … Continue reading

‘Online reviews don’t matter’: 5 marketing myths debunked

Marketing has become an essential element of the real estate business. However, there are many myths and misconceptions about how to effectively market yourself and your listings. Here’s the truth agents need to know. Continue reading

Generate steady leads and referrals: 9 systems you need in place by 2022

Whether you’re brand new to the biz, you’ve just had immense growth this year and are playing catchup, or you’re simply looking for fresh automation ideas, here are nine systems every agent can use for a steady stream of referrals. Continue reading

Want to network like a boss? 5 tips for developing deeper connections

Networking like a boss certainly isn’t easy, but just like any other skill, you can get better at it with lots of practice. Here are a few tried-and-true tips that’ll help you up your relationship-building abilities. Continue reading

5 tips for building your 2022 marketing budget

If you want to develop a strategic (and effective) marketing budget for 2022, there are several important factors you need to consider. From creating markers for measurement to starting your planning early, here are a few tips that’ll come in handy. Continue reading

Give clients a standout experience! 5 customer service must-do’s

Providing outstanding customer service that helps create memorable experiences for your clients is absolutely paramount in our industry. Here’s how you can ensure a positive and value-driven buying and selling experience. Continue reading

How to shift your marketing strategy in Q4 — and start 2022 right

Harnessing the power of your CRM, leveraging existing inventory with fresh marketing materials and campaign strategies, and volunteering — here are the tactics that’ll help you meet your end-of-year goals and start 2022 on the right note. Continue reading

Recruiting new agents? 5 tips for making your brokerage stand out

New agents are a big part of a brokerage’s success. A good way to attract and recruit them is through effective and eye-catching marketing and branding campaigns that highlight your brokerage’s key differentiators. Here are a few tips. Continue reading

5 ways marketing tools can improve customer service 

If you’re looking to improve the customer experience for your agents’ clients, marketing tools can come in handy. Here are a few you should consider adding to your repertoire. Continue reading