Leveraging personal connections is crucial to success in real estate, but many agents are fearful of coming across as smarmy or overbearing. Here’s how to avoid that and send the perfect messages at the right times. Continue reading
In this column, Anthony Askowitz explores a hypothetical real estate situation from both sides of the broker/agent dynamic. This month: A veteran agent has had her best production year ever, and she wants to ensure the momentum continues. What can her … Continue reading
Many agents believe they are powerless against huge names like Zillow, but there are many tools you have at your disposal that make you more valuable than any site will ever be to consumers. Here are a handful of strategies that have helped us compete… Continue reading
A home featured on “Selling Sunset” believed to be one of the largest in the Hollywood Hills just sold to a mystery buyer for $35.5 million. Continue reading
Twenty-five plus years into the real estate digital revolution and most of the money and innovation has been focused on helping homebuyers. That’s about to change. Continue reading
If you’re not already dealing with it, it’s just a matter of time before commission compression will be at your doorstep. Be ready to fight for what you deserve when it comes. Continue reading
Columnist Bernice Ross is inspired by the story of Michael Combs, the author of “Our Last Christmas Wish.” The book is a reminder to not take a single day for granted and to love people around you. Continue reading
In a recent interview, Agent Image Co-founder and Managing Partner Jon Krabbe shared his insights on how agents today can build their digital presence. Just past their twentieth year, Krabbe and the Agent Image team know of which they speak. Continue reading
Of all the factors that influence a buyer’s decision to put in an offer on a home, there’s only one that sellers can fully control: how the home looks at first viewing. While clients may be used to hearing that they need to declutter and repaint rooms,… Continue reading
Sometimes it seems like agents are hungry machines, starving for one thing: leads. And it’s curious to explore why that is. Leads are new, sure, so they may seem more full of promise, or more excitement. It’s a metric by which many agents measure their… Continue reading