16 things newbies should do in a slow selling season

Worried about the winter slump? Here are some things to keep you busy — and to prepare you for the spring market. Continue reading

3 ways to get ahead in 2020 — starting right now

Seasonality only exists in real estate for buyers and sellers, not for you. For the true hustlers of the industry, there is no downtime. In fact, you’re working harder when everyone else is kicking back. Why? Because that’s how you get ahead. Continue reading

Dear Marketing Mastermind: What content should be on my website?

As we move into the end of the year, here are some ways to start thinking ahead to your 2020 content. New or revised content now can help you rise in the search engine rankings by the time the spring market heats up. Continue reading

Put yourself on the (Google) map!

What do these things have in common: your car, your next open house, your latest closing, the listing your buyers just fell in love with? Heck, probably the grocery store, too. If you’re a real estate agent, you’re likely spending more time in these pl… Continue reading

Grow with Google: Evolve your strategy to stay #1 on search

We’ve got good news and bad news. The good news: Google has spent the last few years quietly optimizing its search algorithm. Small tweaks have made the search engine more and more predictive, so users have to do less digging and less thinking to find … Continue reading

Online reviews significantly boost agents’ web visibility: Study

A new study released Tuesday indicates that agents with even 1 review on their Google My Business pages will see more web traffic. Continue reading

How to optimize your Google business profile

That search term has grown 92% year-over-year. Search terms like these will continue to grow as more people turn to Google for their real estate search. In fact, Google connects consumers to home buying and selling information 20+ million times per month. Continue reading

Want to be a local expert? Try LiveBy’s unique brand of marketing

The local web content provider thrived behind the scenes with brokerage and software partnerships, but now it’s emerging to serve the greater agent market and helping real estate agents become the local voice by offering data-driven content marketing m… Continue reading

Outbound Engine launches new updated lead-gen apps for mobile

The company has smartly evolved into mobile marketing, launching a quasi-omnichannel solution for iOS and Android that will help agents manage their web-wide persona, better vet leads and, as the company stated in a phone call, forget about their deskt… Continue reading