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Author Archives: AJ LaTrace

Real previews new artificial intelligence assistant for agents

By AJ LaTrace | March 13, 2026 - 8:48 pm |March 13, 2026 Uncategorized

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The new product is called HeyLeo and shows how a phone-based tool could help agents generate new business. Continue reading →

Tagged AI, AI assistant, AI assistants, AI Concierge, AI-driven Home Buying Experience, AI-Powered Relationship Management, AJ LaTrace, Artificial Intelligence, Concierge tool, Concierge Tools, customer relationship management, FlyHomes, HeyLeo, heyLibby, home search, home search experience, HouseWhisper, Jason Cassity, lead generation, Leo AI Concierge, mls integration, Pritesh Damani, PropTech, real brokerage, Select, spencer rascoff, technology, zillow

Howard Hanna’s private listing network could mark an industry inflection point

By AJ LaTrace | March 13, 2026 - 5:47 pm |March 13, 2026 Uncategorized

Comments Off on Howard Hanna’s private listing network could mark an industry inflection point

Industry veteran Russ Cofano says staged listing strategies reflect growing tensions over listing data, portals and brokerage control. Continue reading →

Tagged @properties, Anywhere Real Estate, broker exclusives, brokerage, chicago, clear cooperation, compass, Corcoran Reserve, douglas elliman, exclusive listings, HannaList, hoby hanna, howard hanna, Listing Data Control, listing distribution, long & foster, marketing, marketing listings, mid-atlantic, Midwest, mike golden, MLS, Multiple Listing Service, pittsburgh, PLNs, Private Listing Network, private listings, russ cofano, Select, Sotheby's International Realty, Staged Marketing, Thad Wong

Mortgage applications rise as purchase demand strengthens

By AJ LaTrace | March 11, 2026 - 6:38 pm |March 11, 2026 Uncategorized

Comments Off on Mortgage applications rise as purchase demand strengthens

Mortgage applications rose last week as purchase demand strengthened, even as market volatility pushed mortgage rates higher. Continue reading →

Tagged adjustable rate mortgage, conforming mortgage, FHA loan, jumbo loan, MBA, Mike Fratantoni, mortgage, mortgage applications, mortgage bankers association, Mortgage Rate Index, mortgage rates, Optimal Blue, Purchase Demand, refinance, Select, USDA Loan, VA loan

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