Author Archives: AJ LaTrace

Offerpad bets on AI to deliver higher-quality seller leads

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As brokerages fight over listings, Offerpad is quietly rebuilding its seller intake and routing system with new AI tools. Continue reading →

Agent commissions show ‘stickiness’ nearly 2 years after NAR settlement

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Roughly two-thirds of agents reported no significant shift in commission levels since the 2024 NAR settlement, a new report found. Continue reading →

The U.S. is still short millions of homes — and builders can’t close the gap

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Efforts to loosen building regulations have gained steam, but housing supply is still falling short thanks in part to challenges related to financing. Continue reading →

Fannie Mae move could bring crypto buyers into the market

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Fannie Mae is preparing to accept crypto-backed mortgages for the first time, a move that could bring digital assets further into mainstream home financing. Continue reading →

CMLS slams ‘false narrative’ as coming-soon partnerships spread

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The Council of Multiple Listing Services argued that a “false narrative” about pre-marketing homes is gaining traction. Continue reading →

Luxury homes aren’t just trophies anymore — they’re wealth strategy

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Affluent buyers are approaching property less as a status symbol and more as an asset tied to lifestyle, identity and long-term wealth. Continue reading →

Real’s new growth chief aims to add 10K agents in 2026

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Newly appointed Chief Growth Officer Jason Cassity focuses on recruitment, retention and scaling at a sustainable pace. Continue reading →

Rocket offers buyouts as Redfin, Mr. Cooper integration continues

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The cuts come amid a broader wave of consolidation across the real estate industry, with several other firms also cutting staff in recent months. Continue reading →

Industry leaders weigh in on Zillow’s coming-soon push

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Early reactions to the portal’s Zillow Preview program highlight the ongoing debate over pre-marketing, private networks and listing transparency. Continue reading →

HomeServices CEO says Zillow pre-marketing deal should be a ‘pulse check’ for industry

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HomeServices is among the brokerages participating in Zillow Preview, a program that allows agents to pre-market listings before they are added to the MLS. Continue reading →