Author Archives: Jessi Healey

QUIZ: Test your real estate marketing IQ

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Are you a real estate know-it-all? Just a big trivia buff? Take Inman’s real estate marketing quiz. Test your knowledge to see if you’re on the right track or if you need to study up. Continue reading →

How bad is it? The worst website mistakes (and how to avoid them)

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From outdated designs to lackluster content, these errors can significantly impact your business. But with some insight on how bad each mistake really is, you can avoid the worst ones and create a website that’s an asset for your business. Continue reading →

Is it worth it? 10 common marketing metrics and how they measure up

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It can be challenging to discern meaningful data from the rest. Still, it’s vital to grow your social media efforts effectively. You want to avoid what’s called “vanity metrics” and measure the metrics that mean something. Continue reading →

11 FREE tools for stunning social media graphics on a budget

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Whether you’re looking to quickly make easy graphics or informative and engaging content, these free tools offer a wide range of features to help you elevate your social media presence.   Continue reading →

Agents share their biggest ‘green flags’ in leadership

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Agents shared the biggest “green flags” they find in good leaders and skills associated with emotional intelligence dominated responses. When leaders exhibit these qualities, team members are more likely to feel engaged, motivated and valued, leading t… Continue reading →

Good vs. bad leadership (and how to tell the difference)

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Good leadership is about inspiring and motivating followers to get the job done, whatever the job may be. It considers more than just the metrics of productivity for success and adds the welfare of the organization and its people to the list of objecti… Continue reading →

23 TikTokers you should be following in 2023

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Whether you’re looking for inspiration to get out there and conquer your day or looking to improve your real estate content on TikTok, here are some of the best real estate-related follows on the platform. Continue reading →

What’s the biggest rookie mistake agents make? The pros sound off

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By avoiding common rookie mistakes, new real estate agents can set themselves up for success and establish a positive reputation in the industry.  Continue reading →

What’s the best piece of advice you’ve gotten from a mentor? Agents weigh in

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From advice on managing your money, time and mindset to practical advice on attire, here’s the best advice agents received from their mentors. Continue reading →

23 binge-worthy real estate YouTube channels

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YouTube offers some of the real estate industry’s best. Social media expert Jessi Healey rounded up 23 real estate YouTube accounts worth binging to inspire, educate and inform you. Continue reading →