Author Archives: Jessi Healey

Spring market posted strongest March in 5 years as rates climbed

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Zillow’s March Market Report showed pending sales rising 4.6 percent annually, the strongest pace in five years, even as mortgage rates climbed nearly half a point. Continue reading →

Home search is going AI-first with Realtor.com as attention gets harder to earn

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Home search is starting earlier, attention is harder to earn and trust is getting more fragile. Here’s what that means for how agents show up. Continue reading →

NAR cuts volunteer committees, tightens application processes

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The National Association of Realtors is eliminating eight volunteer committees, while tightening guidelines for who can apply to serve on the ones that remain — the first phase of a broader governance overhaul tied to its 2026–2028 Strategic Plan. Continue reading →

Rising prices, cooling demand: Interest rates hit a 6-month high

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For the first time since October, the monthly cost of buying a home increased, a consequence of the Iran war driving mortgage rates to a six-month high. Continue reading →

Meta lawsuits, Sora shutdown, X ad loss reveal the cost of engagement 

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The systems that once made visibility easy are under pressure. Here’s how that changes the way real estate professionals should approach content. Continue reading →

Instagram, Google and Disney reveal new discovery tools 

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From paywalled features to AI-curated search, platforms are tightening control over what gets seen and how users engage. Here’s how that shift is impacting visibility — and what real estate professionals should do about it. Continue reading →

AI, TikTok search and screen-free tech reveal a growing disconnect 

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From declining engagement to the rise of screen-free tech, new signals suggest a growing disconnect that marketers should pay attention to. Continue reading →

Every Oscar-winning film that’s really about real estate 

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Hollywood has been obsessed with property for nearly a century. Here are the Oscar-winning films that prove real estate makes for great drama. Continue reading →

OpenAI backlash, McDonald’s memes and Ford’s F1 return show perception drives the conversation 

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From AI ethics debates to viral CEO moments, recent headlines reveal how quickly perception can shift online — and what real estate professionals can learn about trust, storytelling and platform risk. Continue reading →

Olympic backlash and brand pivots spotlight the power of perception

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Culture is moving faster than ever, and perception can shift in minutes. Across sports, streaming, retail and content, one theme stands out: scrutiny. Here’s what that means for professionals navigating a cautious consumer and a hypervisible marketplac… Continue reading →