Author Archives: Jessi Healey

Trending: Trial Reels, smarter ads and AI-powered reach

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The platforms are evolving fast, but the real estate playbook remains simple: Show up often, tell better stories and leverage tools that help the right clients find you. Continue reading →

Trending: Lessons in pride and building brand equity that lasts

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As some brands scale back their Pride Month campaigns, others are doubling down on meaningful support. For real estate pros, the opportunity lies in showing up with purpose — and turning values into long-term brand equity. Continue reading →

Trending: Agents, it’s time to show your face (and find your voice)

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From trending Reels to TikTok link tools and Instagram voice updates, the latest platform changes show a clear shift toward video, voice and human connection. Continue reading →

Trending: Google goes all-in on AI — are you ready?

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Google’s latest AI push could reshape everything from home searches to content creation. Plus, Threads gets more flexible and Deloitte confirms what we already suspected — people follow people, not brands.
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Trending: National parks get spicy, TikTok gets inclusive

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From thirst-trap conservation to alt text updates, the latest platform shifts prove that tone, clarity and inclusion matter more than ever. Jessi Healey breaks it down. Continue reading →

Tech, scale and strategy fuel Q1 wins across real estate

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From Zillow’s return to profit to CoStar’s continued growth, Q1 earnings reveal how companies are adapting — and competing — in a shifting market. Continue reading →

Trending: A winning gorilla debate answer, and TikTok holds on

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From soft features to shifting strategies, the latest platform updates show that connection, not performance, is what cuts through. Jessi Healey breaks it down.
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Trending: AI arms race, Reels remix and posting 5 times a day

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Instagram launches a native Reels editor, Meta drops a chatbot app, TikTok says live-streaming is the next gold rush — and two fast-food chains remind us that brand voice matters. Jessi Healey unpacks the shifts and what they mean for agents. Continue reading →

Trending: Fewer humans, more messages and maybe a Reels app?

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Jessi Healey explores the rise of virtual influencers, Meta’s shifting platforms and how real estate pros can keep showing up in a less human — but more connected — digital world. Continue reading →

Trending: Skipping the middleman, ‘White Lotus’ energy, travel trends

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From “White Lotus”-fueled wanderlust to TikTok trends and creator-friendly tools, this edition of Trending breaks down what’s shifting — and how real estate pros can stay ahead. Continue reading →