Author Archives: Jon Krabbe

From search to sold: Mapping the client journey through your website

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Jon Krabbe of Agent Image shares ideas for supporting every stage of the client journey, from first looks to post-closing advice. Continue reading →

Why most real estate blogs fail (and how to drive traffic with yours)

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Marketing expert Jon Krabbe deconstructs the common mistakes you might be making and offers a smarter content plan for your blog. Continue reading →

5-second rule: What a homepage needs to make visitors stay

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Marketing expert Jon Krabbe shares strategies that optimize your website to immediately engage visitors, reduce bounce rates and improve lead capture. Continue reading →

The website is just the start: SEO strategies for real estate

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Marketing expert Jon Krabbe offers guidelines for ensuring that your website isn’t just beautiful — but also easy for potential clients to find. Continue reading →

Why Pantone’s 2025 Color of the Year is right for real estate brands

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If you’re considering a fresh new look for your marketing collateral and platforms in 2025, marketing expert Jon Krabbe writes, Mocha Mousse is a perfect choice. Continue reading →