7 tactical marketing strategies to prepare agents for success in 2023

During an Inman Connect panel on Tuesday, social media coach, speaker and foreclosure expert Marki Lemons-Ryhal shared key tips for agents to up their marketing games. Continue reading

Here’s why video is one of the best lead generation strategies today

As the market shifts, agents need to reconnect to the fundamentals of their business, agents said at Inman Connect — and leverage video in any and every way. Continue reading

Forget McMansions — these wealthy homeowners dig McBasements

When city or county restrictions are cramping their styles above ground, luxury homeowners are taking matters into their own hands and building out the basements of their wildest dreams. Continue reading

How much does a real estate agent make?

From the hours they put in to the years of experience they have, several variables determine how much real estate agents make per year. Continue reading

Always a bridesmaid, rarely a bride, first-time buyers make big return

First-time homebuyers now make up 45 percent of all transactions, up from 37 percent of all buyers in 2021, returning to pre-pandemic levels, according to new data from Zillow released Thursday. Continue reading

The Agency launches new market in La Jolla, San Diego

Located in La Jolla, the office marks the company’s 63rd location overall and 21st office in the state of California. Continue reading

Media mogul nabs one of 2022’s priciest listings for $100M

Billionaire media mogul Byron Allen has purchased a Malibu estate for $100 million, making the deal the most an African American buyer has ever paid for a home in the U.S. Continue reading

8 challenges agents should be ready for when selling a luxury penthouse

From dealing with co-op boards to undoing prior upgrades that weren’t up to code, these are the unique challenges luxury agents said can come up with a penthouse transaction. Continue reading

New York state and New York City recoup $3M from luxury developer

Heatherwood Communities LLC received tax exemptions on two of their rental properties in Queens and Brooklyn, but failed to pay the buildings’ service employees wages and benefits for over two years. Continue reading