Buyers not seeing your listing’s potential? Here’s the answer

One of the biggest marketing trends we are seeing across the board in real estate is 3D renderings. Here are five listings that are doing it just right and why it’s such an advantageous marketing technique. Continue reading

3 social media strategies for becoming hyperlocal

Being hyperlocal in your community starts with interacting on a grass roots level. Savvy agents provide real value to their sphere of influence in a multitude of ways. Here are a few strategies to help you get started. Continue reading

What steering is and how to avoid it

In light of the explosive “Newsday” article, here is a look at what steering is, why it’s critical to fully understand it and how to avoid it both personally and for your brokerage. Continue reading

8 ways to lose your real estate license

Part of success in real estate is being familiar with what’s lawful and what’s not. Here are a few examples of real-life disciplinary actions against real estate agents who strayed in California. Continue reading

8 ways to lose your real estate license

Part of success in real estate is being familiar with what’s lawful and what’s not. Here are a few examples of real-life disciplinary actions against real estate agents who strayed in California. Continue reading

16 things newbies should do in a slow selling season

Worried about the winter slump? Here are some things to keep you busy — and to prepare you for the spring market. Continue reading

Searching for a brokerage? 26 terms you should fully understand first

Agents are often asking the right questions during their brokerage search, but they don’t always fully understand the answers. To make the right decisions, make sure you’re familiar with these terms and the implications they can have for your business … Continue reading

Why open houses — home and away — are lead machines

There’s been a lot of debate about the value of open houses. In my opinion, they’re great for networking and expanding your sphere of influence, and they can help you cast a wider net for business. They can also help you refresh your sense of perspecti… Continue reading

Going on vacation? Here are the do’s and don’ts of social media

Don’t throw decorum and etiquette out the window online when you go on vacation. Stay classy and focused — and better yet, stay offline. Here are some tips on how to stay visible while taking time off. Continue reading

5 good reasons you need a vacation

Did you know that your productivity dips if you work more than 50 hours a week? Here are some of the benefits of stepping away from the laptop, shutting down the cell phone for a few hours — or better yet days — and taking some time to practice self-ca… Continue reading