3 ways to use your CRM to appreciate your agents

Now, more than ever, it’s important to understand how to use your customer relationship manager (CRM) efficiently and effectively. Broker Troy Palmquist provides examples of how to use your CRM to support your team. Continue reading

Anatomy of a deal killer: Missed emails and lack of follow-up

Thorough communication is key in any strong real estate deal. If you don’t hear back from someone after reaching out, follow up with a phone call, email or text or you’ll risk losing the deal. Continue reading

Buyers not seeing your listing’s potential? Here’s the answer

One of the biggest marketing trends we are seeing across the board in real estate is 3D renderings. Here are five listings that are doing it just right and why it’s such an advantageous marketing technique. Continue reading

3 social media strategies for becoming hyperlocal

Being hyperlocal in your community starts with interacting on a grass roots level. Savvy agents provide real value to their sphere of influence in a multitude of ways. Here are a few strategies to help you get started. Continue reading

What steering is and how to avoid it

In light of the explosive “Newsday” article, here is a look at what steering is, why it’s critical to fully understand it and how to avoid it both personally and for your brokerage. Continue reading

8 ways to lose your real estate license

Part of success in real estate is being familiar with what’s lawful and what’s not. Here are a few examples of real-life disciplinary actions against real estate agents who strayed in California. Continue reading

8 ways to lose your real estate license

Part of success in real estate is being familiar with what’s lawful and what’s not. Here are a few examples of real-life disciplinary actions against real estate agents who strayed in California. Continue reading

16 things newbies should do in a slow selling season

Worried about the winter slump? Here are some things to keep you busy — and to prepare you for the spring market. Continue reading

Searching for a brokerage? 26 terms you should fully understand first

Agents are often asking the right questions during their brokerage search, but they don’t always fully understand the answers. To make the right decisions, make sure you’re familiar with these terms and the implications they can have for your business … Continue reading

Why open houses — home and away — are lead machines

There’s been a lot of debate about the value of open houses. In my opinion, they’re great for networking and expanding your sphere of influence, and they can help you cast a wider net for business. They can also help you refresh your sense of perspecti… Continue reading