Author Archives: Troy Palmquist

Fix that outlet! How to manage client expectations during the appraisal process

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The home appraisal process can be a tripwire during the sales process because it involves judgments about a family’s home, the center of their emotional lives, whether they realize it or not. Here’s how to help your clients — and yourself — during thos… Continue reading →

Agent extinction is not inevitable — if you’re on top of your game

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Just as fighter pilots make critical time-sensitive decisions and are entrusted to fly multimillion dollar machinery, agents in a commodified market have to adjust and deploy their knowledge, expertise and situational awareness to provide top-shelf ser… Continue reading →

Agent extinction is not inevitable — if you’re on top of your game

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Just as fighter pilots make critical time-sensitive decisions and are entrusted to fly multimillion dollar machinery, agents in a commodified market have to adjust and deploy their knowledge, expertise and situational awareness to provide top-shelf ser… Continue reading →

Goodbye Climb, a unique brokerage lost to a cookie-cutter industry

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Inman Columnist Troy Palmquist mourns the loss of Climb, an ambitious indie brokerage founded in San Francisco. Continue reading →

Concierge competition is heating up. Here’s how indies can compete 

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In the ongoing listings wars, some of the nation’s most heavily funded brokerages have been boasting about their concierge services. It’s worrying for indie brokers, but Troy Palmquist and Linnette Edwards have some ideas on how to compete. Continue reading →

3 ways to use your CRM to appreciate your agents

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Now, more than ever, it’s important to understand how to use your customer relationship manager (CRM) efficiently and effectively. Broker Troy Palmquist provides examples of how to use your CRM to support your team. Continue reading →

Anatomy of a deal killer: Missed emails and lack of follow-up

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Thorough communication is key in any strong real estate deal. If you don’t hear back from someone after reaching out, follow up with a phone call, email or text or you’ll risk losing the deal. Continue reading →

Buyers not seeing your listing’s potential? Here’s the answer

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One of the biggest marketing trends we are seeing across the board in real estate is 3D renderings. Here are five listings that are doing it just right and why it’s such an advantageous marketing technique. Continue reading →