Tag Archives: ad campaign

NAR highlights unseen work of Realtors in new ad campaign

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The 1.47-million member organization seeks to show consumers that “agents who are Realtors do more than open doors” with its slate of new ads. Continue reading →

If price is king, why do we even market new listings?

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If pricing is the engine for selling a listing, Josh Ries writes, marketing is the steering wheel. Together, they keep the deal moving forward. Continue reading →

Century 21 celebrates ‘The Joy of Home’ in Times Square campaign

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Despite the year’s challenges, Century 21 is focusing on the bright side with its latest ad campaign, “The Joy of Home.” The campaign includes a one-minute commercial, five print and digital ad variations and two Times Square billboard placements, whic… Continue reading →

NAR votes to raise annual membership fee by $10

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The trade group’s special assessment for its “That’s Who We R” campaign will rise to $45 annually in 2023, in addition to NAR’s membership dues, which the board voted Friday to keep at $150. Continue reading →