As we head into a new decade, it’s important to acknowledge the massive real estate industry shifts that are taking place. Most notably, power is shifting from large brokerages to top producing agents and teams, and this is creating a great divide, wit… Continue reading
The National Association of Realtors released Monday its “Look for the R” campaign. Continue reading
Listen and learn how to position your business as a leader in luxury listings and for ways to market yourself as an expert on high-dollar homes. Continue reading
With nearly 20 years in the biz, I’ve seen a lot: the transition from “property phone books” that were our source of truth to IDX feeds and websites, the presence of boom and bust cycles, the rise of digital, the creation of amazing marketing technolog… Continue reading
In a recent interview, Agent Image Co-founder and Managing Partner Jon Krabbe shared his insights on how agents today can build their digital presence. We also spoke about the need for today’s agent to shape a tech stack that meets their goals. Continue reading
Email is a staple of office productivity and one of the easiest ways for real estate agents to engage their spheres of influence. But it’s just as easy to alienate clients and teams with marketing emails that miss the mark and fail to deliver value in … Continue reading
The company’s 2020 marketing blitz launched Monday in collaboration with Camp + King. Continue reading
Audience Town’s programmatic advertising services receive boost from MathCapital and two new executives for the development of user-interfaces and APIs. Continue reading
Customer appreciation season is here! It’s the time of year we reflect on the past year and show appreciation to those who have helped make our business a success. Here are some ideas to get your creative juices flowing. Continue reading
In this column, Anthony Askowitz explores a hypothetical Miami real estate situation from both sides of the broker/agent dynamic. This month: A top Miami agent is frustrated with new state regulations concerning naming and branding, which forbid certai… Continue reading