Tag Archives: Advertising

4 agent must-haves to win luxury listings

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Listen and learn how to position your business as a leader in luxury listings and for ways to market yourself as an expert on high-dollar homes. Continue reading →

The 3 universal truths of real estate marketing

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With nearly 20 years in the biz, I’ve seen a lot: the transition from “property phone books” that were our source of truth to IDX feeds and websites, the presence of boom and bust cycles, the rise of digital, the creation of amazing marketing technolog… Continue reading →

The all-in-one solution vs. best-in-class: A head-to-head comparison

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In a recent interview, Agent Image Co-founder and Managing Partner Jon Krabbe shared his insights on how agents today can build their digital presence. We also spoke about the need for today’s agent to shape a tech stack that meets their goals. Continue reading →

3 tips to create email marketing your clients will actually read

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Email is a staple of office productivity and one of the easiest ways for real estate agents to engage their spheres of influence. But it’s just as easy to alienate clients and teams with marketing emails that miss the mark and fail to deliver value in … Continue reading →

Digital advertiser Audience Town gets powered by seed money, new staff

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Audience Town’s programmatic advertising services receive boost from MathCapital and two new executives for the development of user-interfaces and APIs. Continue reading →

6 ways to show your clients you care this holiday season

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Customer appreciation season is here! It’s the time of year we reflect on the past year and show appreciation to those who have helped make our business a success. Here are some ideas to get your creative juices flowing.  Continue reading →

Agent/broker perspective: Complying with new branding and marketing regulations

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In this column, Anthony Askowitz explores a hypothetical Miami real estate situation from both sides of the broker/agent dynamic. This month: A top Miami agent is frustrated with new state regulations concerning naming and branding, which forbid certai… Continue reading →

Put yourself on the (Google) map!

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What do these things have in common: your car, your next open house, your latest closing, the listing your buyers just fell in love with? Heck, probably the grocery store, too. If you’re a real estate agent, you’re likely spending more time in these pl… Continue reading →

The app that gives agents an edge with today’s fresh listings

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Every month, the top five real estate websites receive over 320 million visitors, but half of those visitors are not looking to buy or sell a home. All of the sites feature the same basic listing photos and information and the same impersonal way to co… Continue reading →