Attracting agents? Your consumer-facing website isn’t enough

Want to attract more agents to your team or brokerage? Make sure you’re creating online messaging that’s dedicated specifically to recruitment, Troy Palmquist writes. Continue reading

How this broker embraces personal and professional evolution

Broker Pam Blair says that recognizing when your brand needs to change is the key to keeping your business going during challenging markets. Continue reading

Inman announces 2025 class of Marketing All-Stars award winners

From chief marketing officers to communications professionals, Inman’s 2025 Marketing All-Stars award celebrates 99 of the most creative and boundary-pushing marketers that drive success and impact across the real estate industry. Continue reading

How this Las Vegas Realtor made social media a lead-gen machine

Rick Guerrero talks with Rich Pobre to find out how he is bringing in new clients and building his sphere of influence with social media marketing. Continue reading

5 smart tips for future-proofing your real estate business

Real estate is evolving, Luke Babich writes, and it’s up to you to keep up with the latest technological advances or risk falling by the wayside. Continue reading

SoHo broker Keith Copley leaves Eklund | Gomes for Nest Seekers

Copley has specialized in SoHo’s luxury market for 30 years and sold over 50 apartments on Greene Street alone, growing a client roster that includes celebrities, athletes and Fortune 500 executives. Continue reading

The agent as a brand: How to empower your individual identity

Tune in to Inman Access to learn more about personal branding and how to effectively communicate your unique value proposition. Continue reading

More sellers are taking a hard-line approach with commissions: Intel

The most recent Intel Index data suggests that agents are beginning to track patterns in what’s happening to their commission rates in response to the industry practice changes, and are less uncertain about how it’s impacting their business. Continue reading

How to amplify your brand’s voice and attract your dream clients

If you’re sick of blending into the sea of sameness, avoid these three common mistakes and follow marketing expert Christine George’s guidance for crafting a brand voice guide. Continue reading

Tool Kit: How to be a Wonder Woman in real estate

In celebration of International Women’s Day, trainer Rachael Hite highlights four traits top women in real estate share and provides resources to help you become your own superhero. Continue reading