Tag Archives: AI

Bots can create almost any image. Here’s what agents should know

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Artificial intelligence tools such as DALL-E 2 and Midjourney are revolutionizing visual content. They also present agents with unprecedented opportunities. Continue reading →

How AI is poised to transform luxury real estate

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As AI generative applications like ChatGPT become integrated with operations and systems across real estate firms, these tools will help scale bespoke services to clients and prospects in a way that will empower brokers to offer value in an ongoing way… Continue reading →

The chatbot revolution has begun. Here’s what agents need to know

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Tools such as ChatGPT and Bard are brand new but already revolutionizing online content and the real estate industry. Scroll through Inman’s latest handbook to get the lowdown. Continue reading →

The dark side of ChatGPT, deepfakes and real estate

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The key to using AI for real estate is being educated on the dangers of cybercrime and the cyber threats it creates while also protecting clients. Continue reading →

Read Inman’s exclusive Roadmap to Real Estate’s Future

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Brad Inman writes a letter to the real estate industry, published here in full, alongside the publication of Inman’s Roadmap to Real Estate’s Future that grew out of three days of conversations and insight at Disconnect 2023. Continue reading →

EXCLUSIVE: Brown Harris Stevens partners with Cloze on CRM

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Within six weeks, the companies exceeded their adoption target, largely as a result of an internal marketing campaign whereby agents who were early adopters of the program made recommendations to other agents based on experience, BHS exclusively told I… Continue reading →

How bad is it? The worst website mistakes (and how to avoid them)

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From outdated designs to lackluster content, these errors can significantly impact your business. But with some insight on how bad each mistake really is, you can avoid the worst ones and create a website that’s an asset for your business. Continue reading →

‘How’s the neighborhood?’ 5 buyer queries ChatGPT gets really wrong

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AI is useful, but it’s far from perfect. Here are five common questions buyer clients ask agents, incorrect responses from ChatGPT, plus the correct response agents should use to avoid litigation. Continue reading →

AI can transform your content marketing. Here’s how to use it right

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Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now. Continue reading →

AI can transform your content marketing. Here’s how to use it right

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Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now. Continue reading →