Real estate’s secret weapon is radical personalization: Umansky

Radical personalization is the real differentiator that turns a transaction into a story and a client into an advocate, The Agency’s Mauricio Umansky writes. Continue reading

Easy-peasy tech automations (with no learning curve required)

Text replacements and keyboard shortcuts are the OGs of automation, broker-owner Amy Stockberger writes. They’ve saved her business hundreds of hours and thousands of decisions. Continue reading

How technology challenges and charges today’s agents

Driven by technological advancements and shifting consumer expectations, the real estate industry is undergoing a transformation, presenting both challenges and opportunities. Continue reading

Broker Spotlight: Holly Brink, My Real Estate Company

Find out how this broker across four states has launched and where she and her agents are headed as they embrace the future. Continue reading

How to automate 60% of workflow without sacrificing service

AI will never replace the power of real connection, indie broker Amy Stockberger writes. But it can clear the clutter, remove the repetition, and give you back the time and energy to focus on what actually builds legacy. Continue reading

13 tasks real estate agents can delegate to technology (beyond AI)

From lead nurturing to mileage tracking, broker Holly Brink helps you lighten your admin load and reclaim your time by handing rote tasks off to tech. Continue reading

Chris Choi has been named Chief Financial Officer at MoxiWorks

Software company MoxiWorks has bolstered its C-suite with the hiring of Chris Choi as Chief Financial Officer. Choi was working on an interim basis prior to being formally named to the position. Continue reading

Use software to automate the small stuff, tech leaders advise

Courted CEO Sean Soderstrom, Zoocasa CEO Carrie Lysenko and Bramlett Residential Real Estate owner Eric Bramlett debated the impact technology has on homes sales Thursday at ICNY. Continue reading

Freddie Mac deepens integrations with ICE’s Encompass platform

Mortgage giant claims lenders who embrace automation enjoy fewer loan defects and cut loan production time and cost compared to lenders with lower technology utilization. Continue reading

Rocket Mortgage: Patented AI process cuts turn times by 25%

The Detroit-based lender unveiled “Rocket Logic” on Tuesday, an AI-fueled platform that can glean insights from 10 petabytes of proprietary data and transcripts from 50 million borrower calls each year. Continue reading