10 reasons you should live in your 1st investment property

In a market that is challenging even to the most experienced house flippers, living in your first real estate investment can provide the foundation for building lasting wealth, trainer Bernice Ross writes. Continue reading

Have you been using AI wrong? This missing piece unlocks real results

Starting today, trainer Bernice Ross writes, you can train your favorite artificial intelligence platform to create more intentional, purposeful and personal outputs for your real estate business. Continue reading

5 costly mistakes agents make with ChatGPT (and how to fix them)

Who better to help you improve your AI output than an AI? Bernice Ross talks with ChatGPT to find out what works best for optimal performance. Continue reading

Want to close more deals? Learn to speak your clients’ language

Trainer Bernice Ross breaks down the four DISC behavioral styles and offers text and email templates and negotiation strategies to help you close the deal. Continue reading

Bernice Ross launches new take on investing with ‘The Investor Scoop’

To bring the vision of The Investor Scoop to life, Ross has assembled a growing team of industry pros, longtime colleagues and fresh thinkers. This lineup will deliver a wide range of content, from tax tips and tech tools to credit strategies to legal … Continue reading

To team or not to team? 10 things you must know as you decide

Speaker and CEO of Spark Tank Media, Jeff Lobb, and trainer Bernice Ross walk through the requirements for starting a successful real estate team. Continue reading

5 reasons marketing your listings to other agents still wins deals

A structured approach to outreach is your best friend when it comes to getting your next listing in front of the most active buyer agents in your market, trainer Bernice Ross writes. Continue reading

How top teams and agents can create real estate clients for life

As Zillow, Homes.com and Rocket bet on predictive AI, algorithmic targeting and massive ad spends to build customers for life, Bernice Ross writes, these giants cannot be there personally for the important milestones in your clients’ lives. Continue reading

20 statements to help you identify your go-to team members

Trainer Bernice Ross offers an illuminating true or false quiz to help you identify the members of your professional circle who can help you achieve more. Continue reading

20 statements to help you identify your go-to team members

Trainer Bernice Ross offers an illuminating true or false quiz to help you identify the members of your professional circle who can help you achieve more. Continue reading