Developing your personal brand, coach Darryl Davis writes, provides you with the opportunity to connect with your ideal client and convey your authenticity and expertise. Continue reading
Get past confusing industry jargon, acronyms and abbreviations and learn how to communicate about marketing and branding. Continue reading
In her first public interview since taking the helm from M. Ryan Gorman in March, Kamini Lane expressed her passion for creating diverse role models in real estate at both the executive and the agent level to shape a more inclusive industry. Continue reading
The Westchester County-based Corcoran Group franchisee has welcomed the long-standing independent brokerage to its ranks, adding 16 agents and one new office. Continue reading
No matter what the industry, product or offering, building a strong, relevant brand is a challenge — and it is not something to take lightly. The Agency’s Rainy Hake Austin outlines four ways to help your brand stand out in a crowd. Continue reading
When everyone in the room states they are a top market expert, how can you stand out? Atman Real Estate CEO (and expert in her own right) Victoria Kennedy has three ways to elevate your public profile and edge above your competition. Continue reading
As the market turns, investor interest in new industry disrupters may be waning. At Inman Connect Now, Clelia Peters and Nick Bailey explore where that leaves traditional brands. Continue reading
Corcoran Lifestyle Properties is located in the greater Seattle metro area and will be led by Keoki and Stephanie McCarthy. Continue reading
Success starts with developing a clear understanding of who you are, who your ideal client is and what you offer. Package your services, position yourself for maximum exposure, and develop a process that keeps you top-of-mind. Continue reading
Even if you aren’t planning on changing companies today, it’s important to evaluate your current brokerage and what it offers, and determine how well that lines up with your own goals. Here’s what to look for. Continue reading