Your brand isn’t what you say it is (it’s what others see)

Your brand lives in the eye of the beholder, and it’s shaped by the perceptions of countless external stakeholders — not in what you say about it, The Agency President Rainy Hake Austin writes. Continue reading

Broker Spotlight: Kristin Barry, Arbor Real Estate

Find out how this Orange County, California, indie broker leads “with a balance of compliance, mentorship and heart.” Continue reading

How diversity can enhance your growth and enrich your business

Diversity is the way of the future, writes The Agency’s Mauricio Umansky. Here, he unpacks the advantages of intentionally building a diverse team for your clients, your agents and your business. Continue reading