Beyond design: 3 ways to fully leverage your brokerage brand 

Think branding is just logos and pretty pictures? It goes deeper than that — and if it doesn’t, it should. Focus on these areas to ensure your brand is a true reflection of your real estate business. Continue reading

How to build a brand that elevates your business

Building a brand is often synonymous with building a business. Your brand communicates what do and what you stand for, and it helps build trust with potential clients. Here are a few tips for building a brand that’ll ultimately boost your business. Continue reading

Put branding first! How to build a business that attracts growth

If you want to recruit better talent and more clients who want to with your team, focus on building your master brand first. Here’s how to do that. Continue reading

Versatile online marketing solution HighNote brings it all together

Just like how Slack centralizes and categorizes office communications, HighNote can do the same for your pre-listing pitch, agent or team profiles, local market guides, and all other forms of digital content. Continue reading

How this franchise is growing its business by planting trees

Realty ONE Group is planting one tree for every closed transaction. We talked to founder and CEO Kuba Jewgieniew to find out how the company is supporting its agents while furthering its commitment to the environment. Continue reading

How indies can thrive in today’s market

Succeeding in today’s market is hard. Agent splits are higher, there’s a race to the bottom on commissions, and it’s expensive in both dollars and resources to provide the services agents and clients want. We firmly believe that it’s possible to make i… Continue reading

How to wow your clients with a standout experience

Whether it’s through scheduling regular check-ins or developing custom marketing opportunities, proving to your clients that you’re there to help them navigate the process while creating exciting moments is what will set you apart from your competitors. Continue reading

Create a brand that brings in your dream clients

Building a brand can seem overwhelming if you don’t know where to start. From figuring out your niche to building a website, there are many things to consider when it comes to real estate branding. Continue reading

From 30 to 100 agents in 2 years: Kris Lindahl on team growth

Kris Lindahl started his company, Kris Lindahl Real Estate, in 2018 with 30 agents, and now, fewer than two years later, he has grown to more than 100 agents with massive market share in the Minneapolis-St. Paul area. I recently sat down with Lindahl t… Continue reading

What’s the best digital marketing strategy for you?

In a recent interview, Agent Image Co-founder and Managing Partner Jon Krabbe shared his insights on how agents today can build their digital presence. We also spoke about the critical value of a personal brand, and how best to communicate it online. Continue reading