Why recruiting more agents is killing your brokerage

Bringing in huge numbers of mediocre agents won’t make your brokerage better, luxury consultant Chris Pollinger writes. It will just lead to more headaches for you. Continue reading

The art of team selection: 10 tips for finding the right showing agent

Showing homes is a time-consuming, yet vital, part of the buying process. Coach Verl Workman shares how outsourcing the task can benefit your team. Continue reading

Building a company culture where little things make a big difference

While metrics and KPIs reflect your company’s performance, Leah McDonough writes, it’s feeling valued and appreciated that defines company culture. Continue reading

Huddle up: Team meeting case study for Pardee Properties

Coach Melanie Klein looks at the way this California brokerage conducts its team meetings and the differentiators you can add to your own agenda. Continue reading

7 ways to keep agents engaged in Q4 and beyond

Love your agents, and have fun. It’s Wisconsin broker Dawn Christiansen’s secret to building a cohesive and engaged real estate team or brokerage. Continue reading

3 advantages of tailoring your marketing strategy to niche buyers

When you think long and hard about who you’re speaking to and what they want to hear, The Agency’s Rainy Hake Austin writes, you’ll see your efforts rewarded with a full pipeline, satisfied customers and great ROI.  Continue reading

Mauricio Umansky’s 4 brokerage-building growing pains to watch for

With forethought and savvy decision-making, The Agency’s Mauricio Umansky writes, you can overcome your brokerage’s biggest obstacles. Continue reading

4 strategies to help team leaders defuse agent-to-agent drama 

Helping to facilitate strong agent-to-agent relationships is crucial for team leaders and brokers, writes trainer and CEO Suzanne Seini, and takes practice and guidance. Continue reading

Mauricio Umansky’s top tips for retaining agents in 2024 

If you want to optimize agent performance and grow your business, Mauricio Umansky writes, lean in to fostering their talent, innovation and satisfaction. Continue reading