Pacific Sotheby’s International Realty now powered by Rechat

Rechat markets itself as an “experience management platform” for its library of tools that assist agents from lead initiation through deal completion — the entire transaction experience. Continue reading

Is your brokerage getting attention for all the wrong reasons?

You need to get positive attention both for agent recruitment and for client lead gen. Laura Stace offers tips to ensure your brokerage is getting the right kind of attention. Continue reading

Flipsnack offers more than enough capability to stuff your marketing pipeline: Tech Review

Flipsnack is a very cool, inspired marketing investment any brokerage serious about standing out should consider. There’s almost nothing it can’t create to make you look professional, tech-savvy and brand-forward. Continue reading

Can’t stay away: Tomer Fridman returns to Compass

After spending a little over one month at Hilton & Hyland, the broker and his 11-person team have made a reversal and returned to Compass. Continue reading

Almost 5 years later, Studeo still tells great listing stories

Studeo makes listing presentations, homes for sale, agents, teams, brokerages — or whatever you want to market about your business — not just standout from the crowd, but also rise well above it. Continue reading

Reinvent your brokerage’s brand

As a broker or marketer, you’ve invested hundreds of hours and countless dollars carefully designing your brand’s story. You have a plan for every brand channel that allows you to communicate directly with consumers—from TV spots to your website. Continue reading

Why tech companies turn to brokerages for innovation

Too often, those of us who serve the real estate industry turn to fear mongering. We’re all guilty of it – constantly warning about coming changes and urging brokerages to get with the times or perish. Continue reading