Deadly short-term touring agreement minefields for agents

Trainer Bernice Ross looks at temporary touring agreements, such as Zillow’s, and how they can undermine the interests of clients, agents and brokerages. Continue reading

What homebuyers can expect now: Mandatory consults, exclusive reps

As real estate’s new reality takes shape, buyer agents are exploring new ways to streamline processes and communicate effectively with clients, The Medford Team CEO Carl Medford writes. Continue reading

Why a buyer agreement alone won’t get you paid

With a comprehensive compensation plan in hand, Cassie Walker Johnson writes, you’ll not only comply with the new buyer representation regulations but also ensure you close with a check in hand. Continue reading

Communicate value! But how? A step-by-step buyer’s presentation

Need help highlighting value in a buyer-broker presentation? Jimmy Burgess talks with Andrew Undem, who shares his “8 pillars of value” strategy for showcasing client benefits. Continue reading

7 musts for buyer presentations ahead of the commission deadline

Marketing expert Marci James shares strategies designed to help you showcase your value, negotiate commissions with confidence and build a thriving buyer’s agent business in 2024. Continue reading

Dot your i’s and cross your t’s. The paper chase is here: The Download

Ed Zorn, Anthony Lamacchia and others weigh in on buyer agreements, commission sharing and everything you need to know about the new forms. Continue reading

CAR changes commission-sharing on forms following DOJ inquiry

The California Association of Realtors says even though offers of compensation among brokers remain legal, members and their clients should not rely on “historically common practices.” Continue reading

9 post-Sitzer questions we still don’t have answers to

Change always brings chaos and disruption, broker Cara Ameer writes. While many of these issues have been lurking in the background before we knew what Sitzer | Burnett was, they illustrate the work that remains to be done. Continue reading

Objection-handling scripts for the buyer representation agreement 

If you’re rethinking your buyer consultation process and implementing a buyer representation agreement, team leader Carl Medford shares what you need to know to explain the change to your clients. Continue reading

3 reasons you should be using a buyer agreement now

According to broker Joseph Santini, buyer agreements are good for buyers and good for buyer agents. Find out more about these valuable tools and how to get them signed. Continue reading