Take a peek inside NAR’s legal strategy with Jon Waclawski

NAR General Counsel Jon Waclawski breaks down everything from Sitzer-Burnett fallout to buyer agreement rules and commission transparency, outlining what’s required now and how NAR plans to steady the path forward. It’s one of the most candid legal con… Continue reading

On ‘Education Day,’ buyers teach you what they really want: Step 4

In Part 4 of her eight-part series, Cassie Walker Johnson shares a plan for “Education Day,” when buyers finally get to look at homes and figure out what features matter most. Continue reading

How to have the commission conversation with buyers: Step 2

Take your next commission conversation from awkward to effortless with this step-by-step guide from Cassie Walker Johnson’s eight-step buyer plan. Continue reading

Back to school, back to basics: An 8-step buyer plan for every agent

Windermere agent Cassie Walker Johnson launches an eight-step series that will streamline the way you work with hopeful homebuyers. Continue reading

How to get buyers to sign a buyer-broker agreement (and actually thank you for it)

A signed agreement doesn’t hold a buyer hostage; it’s a tool that explains your duties and obligations to them. Broker Holly Brink tells you how to position it with confidence and clarity. Continue reading

7 buyer objection handlers to get that agreement signed

Coach Darryl Davis shares strategies for explaining the buyer agreement and getting it signed when you communicate the value you bring to the transaction. Continue reading

Anywhere grows annual revenue to $5.7B to close out 2024

The real estate franchisor improved losses, revenue and combined closed transaction volume during the fourth quarter of 2024 to put a cap on the year. Luxury continued to outperform the general market. Continue reading

Deadly short-term touring agreement minefields for agents

Trainer Bernice Ross looks at temporary touring agreements, such as Zillow’s, and how they can undermine the interests of clients, agents and brokerages. Continue reading

What homebuyers can expect now: Mandatory consults, exclusive reps

As real estate’s new reality takes shape, buyer agents are exploring new ways to streamline processes and communicate effectively with clients, The Medford Team CEO Carl Medford writes. Continue reading

Why a buyer agreement alone won’t get you paid

With a comprehensive compensation plan in hand, Cassie Walker Johnson writes, you’ll not only comply with the new buyer representation regulations but also ensure you close with a check in hand. Continue reading